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Going Organic: Investing in China’s Growing Health Foods Market
"Given the recent food scandals and the resulting wide-scale distrust towards domestic food products, many middle class Chinese consumers have shown to be willing to shell out extra cash for health foods and foreign imports in order to quell anxieties about domestic food safety. This has created new investment opportunities for foreign investors in food business in China, especially those involved with organic and health food products.
For some, China’s harsh new food safety law, which will officially take effect October 1, 2015, couldn’t be implemented too soon.
By 2018, China is expected to become the top importer of foreign food products, with the total value of food imports set to reach RMB 480 billion (US$77 billion). Edible vegetable oils, cereal and milk products account for roughly half of all food imports.
The organic food market in China has tripled since 2007 to currently account for 1.01 percent of total food consumption, which is still lower than the 5 to 8 percent of the market in areas like Europe and the U.S. Current rough estimates for the market value of organic imports are around US$20 million, with consumers typically middle and upper class Chinese with children. In a consumer study carried out on 204 Chinese organic consumers in Beijing and Shanghai, 71 percent were ready to pay a premium of 20 to 50 percent for organic products. The top five reasons for buying organic were all related to food quality assurance."

Polluted food strong driver for consumers.

China  retail  Organic  Report  Market_Report  Organic_Food_Trade  Organic_food  investor_relations  Health  LOHAS  pollution  Food_Trade  food_safety  import_agrachina  Agrachina 
may 2016 by eocas
Online LOHAS magazine based in Hong Kong. HAG
Lifestyle  Green-New-Wave  LOHAS  import_agrachina  Agrachina 
june 2014 by eocas
Debunking 'Green Living': Combatting Climate Change Requires Lifestyle Changes, Not Organic Products
About the struggle of changing its [the consumers] lifestyle towards green lifestyle.
This article is rather weak, but good.is is a trend indicator and therefore good to occasionally browse through.

Green-New-Wave  LOHAS  import_agrachina  Agrachina  climatechange 
may 2012 by eocas
Greennovate — Ideas for a Sustainable Tomorrow in China
Green marketing- and education company based in Shanghai, California and Slovenia, having a focus on:
- Green products and initiatives
- Employee engagement
- Capacity building
- Supplier advancement

Green-New-Wave  LOHAS  education  Marketing  import_agrachina  Agrachina 
march 2012 by eocas
Fertig mit Luxus - Die Rückkehr des urbanen Spiessers
Urban people are increasingly longing for a down to ground, less materialistic, more natural lifestyle. This is a scan of a Swiss newspaper describing a trend towards planting your own vegetables and spending time in gardens instead of shiny bars.

Urban_Farming_Project  urban  Lifestyle  LOHAS  Green-New-Wave  import_agrachina  Agrachina 
february 2012 by eocas
WE IMPACT - Global Sustainable Lifestyles
Beijing based information and exhibition center about green lifestyle with the topics:
- Fashion & Beauty
- Health & Wellbeing
- Ideas & Inspiration
- Arts & Design

The also collaborate with friends from "Greening the Beige", Vegan Table and Nuandao.

Lifestyle  LOHAS  import_agrachina  Agrachina 
december 2011 by eocas
Vitamin Creative Space - 交叉小径的花园 Garden of Forking Paths
A blog about sustainable living, healthy eating and culture.

It is also an art project which promotes creative spaces, market themselves on Taobao as well:

Culture  CSA_Community_Supported_Agriculture  LOHAS  import_agrachina  Agrachina 
october 2011 by eocas

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