Influencer   694

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RT How to Become An By Accident With Smart Automation …
Influencer  from twitter
4 days ago by profitgep
Twitter
RT How to Become An By Accident With Smart Automation …
Influencer  from twitter
4 days ago by profitgep
Twitter
is a relatively new term for one of the oldest marketing tactics in the world. -…
marketing  Influencer  from twitter
9 days ago by WeRank
Twitter
54% Of Women Around The World Have Purchased A Product After Seeing It In An Post.
influencemarketing  Influencer  from twitter
9 days ago by mandigital
Twitter
Und weil es so doll Spass macht... Das Bingo für Angefangene und Fortgeschrittene.…
Influencer  from twitter_favs
12 days ago by grzbielok
The Rise and (Maybe) Fall of Influencers
As we go further down the rabbit hole of personal branding, new agencies are springing up with the mission of connecting brands to influencers and monetizing social media presence (names like MuseFind, UP Influence and Instabrand), and traditional talent agencies like CAA and WME/IMG are signing up YouTube stars or helping their clients transform themselves into social media mavens. Magazines and ad agencies are measuring a model’s attraction not just by his or her physical dimensions, but also by the number of followers. It is increasingly clear that a disconnect exists between the imperative to make as much money as possible out of your influence as fast as possible, and the need to be highly selective about how you wield your influence in order to preserve its equity.

The generation that grew up on social media, the digital natives at whom Digifest is aimed, understands this viscerally. The older generation, the ones who Ms. Rojas said “were born not on social platforms but as traditional celebrities, and have migrated to social afterward,” seems to be learning the hard way. And that may, in the end, change the equation. Or at least … well, influence it.
influencer  celebrity  marketing  review  critique  NYTimes  2017 
12 days ago by inspiral

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