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How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years
Ultimately their fortunes all derive from the same place. "Social media is an amazing platform," Jenner says. "I have such easy access to my fans and my customers."

That and a large dose of tastemaking are pretty much her entire business, an invention of the Instagram age. Hewlett and Packard immortalized the garage–Jenner has her (or her mom's) kitchen table. Her near-billion-dollar empire consists of just seven full-time and five part-time employees. Manufacturing and packaging? Outsourced to Seed Beauty, a private-label producer in nearby Oxnard, California. Sales and fulfillment? Outsourced to the online outlet Shopify. Finance and PR? Her shrewd mother, Kris, handles the actual business stuff, in exchange for the 10% management cut she takes from all her children. As ultralight startups go, Jenner's operation is essentially air. And because of those minuscule overhead and marketing costs, the profits are outsize and go right into Jenner's pocket.

Basically, all Jenner does to make all that money is leverage her social media following. Almost hourly, she takes to Instagram and Snapchat, pouting for selfies with captions about which Kylie Cosmetics shades she's wearing, takes videos of forthcoming products and announces new launches. It sounds inane until you realize that she has over 110 million followers on Instagram and millions more on Snapchat, and many of them are young women and girls–an audience at once massive and targeted, at least if you're selling lip products. And that's before the 16.4 million who follow her company directly, or the 25.6 million who follow her on Twitter, or the occasional social media assists from her siblings and friends.

It's not that much different from the early days of Donald Trump's presidential campaign, when his strategy basically consisted of calling in to television shows, tweeting provocatively and holding an occasional rally. Products of reality television, both Trump and Jenner understood how fame can be leveraged–that they are as much brands as people and that fame is just another word for free marketing. While this has always been somewhat true–it's the very nature of a celebrity endorsement–social media has weaponized fame to the point that a real estate mogul can be president and a 20-year-old from a family "famous for being famous" can approach billionaire status by monetizing that to the extreme.
social-media  kylie-jenner  online-business  social-media-business  ecommerce  fame  influencer 
yesterday by lwhlihu
How This Fitness Entrepreneur Used Instagram to Help Build 4 Companies and Generate $25 Million in Revenue - Influencive
Michael began his journey of building his empire five years ago in the basement of his mother’s house. In this small basement, he would shoot health and fitness videos with his iPhone and post them on Instagram. Michael (@morellisworld) spent the majority of his time shooting videos, posting content and communicating with his growing community. From here, his business began, and his community continued to grow into a social following of over 4 million people across his brands.

Throughout the years, Michael has learned how to become successful on Instagram by following a set of simple rules:

Be vulnerable
Be relatable
Be authentic

So how has Michael been able to build such a large community on Instagram and remain engaging day after day?

The answer is pretty simple, and it is the idea of being authentic. Being authentic means, Michael is not afraid to be vulnerable and show the world his true self, including the good and the bad. His Instagram accounts are not the polished profiles of most online celebrities, but instead, he gives his followers a real look into the ups and downs of his life. Being authentic on Instagram also provides him with a chance to interact personally with his followers and connect with them one-on-one.

When Michael posts on social media, his goal is to create a conversation and engage personally with his community. When he logs in, he tries to tap into the minds of his followers to find out what his community needs the most help with.

What are their struggles and their pain points? And more importantly, how can he be the solution? Perhaps they need advice on how to lose weight, or maybe they are just trying to deal with the day to day struggles that life throws at them.

“Don’t be afraid to ask your followers what they need, or to poll them to find out what they want,” he reminds us. “We can’t know if we don’t ask.”

Michael also points out that if you want to be relatable, you can’t be afraid to be vulnerable and let your community know that you have struggles just like they do. That you too know what it is like to be depressed and struggle with finding motivation.

Let them know that you’ve been where they are, and you’ve had to face adversaries as well. The more you understand your followers, the better position you will be in to help them and provide them with what they are looking for.

When presenting yourself on social media, you need to be raw, in-the-moment, and you need to share your true self, not just the glitz and the glam. Allow yourself to get really vulnerable. By doing this, you make yourself into someone that is relatable. When your community looks at you, they should be able to see part of themselves.

Being vulnerable on social media is probably not within your comfort zone.

However, this authenticity, and willingness to be vulnerable, not only makes you relatable, but it builds trust between you and your community as your follows begin to feel like they personally know you.
morelli  how-they-started  instagram  social-media-business  online-business  influencer 
3 days ago by lwhlihu
Shay Mitchell Talks Instagram Rumors and Gossip Girl |
“I think we all have to realize and recognize the fact that Instagram and social media in general is, a majority of the time, our highlight reel—it’s certainly my highlight reel,” she says of her more than 5,000 FOMO-inducing posts. “That’s not my everyday life. Now, are those real life moments? Yes, absolutely. But are they heightened? Have those photos been taken 5,000 times to get the right angle? Do I have full makeup, lighting … ? One-hundred-percent.”
instagram  influencer  social-media 
4 days ago by lwhlihu
Why Shay Mitchell of 'Pretty Little Liars' says she's fitter at 30 than she was at 22
1. You've got a huge following that you keep motivated. Do they ever motivate you?

Absolutely. That's why I am so active on social media. It's work in itself, believe me. That's why I put time into it. Some days I say, "Oh, I'm so exhausted, I don't feel like going to the gym," then I'll read, "'Thank you so much. I'm so much healthier than I used to be,'" and then I think, "Gosh, how can I NOT go!" We all inspire each other. Even if I can inspire them to take a five-minute walk after a meal, great, I did my job.
social-media  influencer 
4 days ago by lwhlihu
54% Of Women Around The World Have Purchased A Product After Seeing It In An Post.
influencemarketing  Influencer  from twitter
7 days ago by mandigital
Travi$ Scott - XXL
Overall, I feel like with this experience, people are gonna understand who I am as an artist, so my singles and my album—it’s building that core fan base, man. Building real fans who will buy your shit, whether there’s a problem with whoever. They’re supporting every single, every album. Because this shit is hard—it’s hard to be an artist. You’ve gotta really touch people to move them to buy your records. So through XXL and through all these media outlets, it’s like y’all giving us a voice!
9 days ago by lwhlihu
M&C Saatchi beefs up presence in ‘influencer marketing’ | Financial Times
The rise of influencer marketing, which Mr Kershaw calls “performance marketing” because recommendations can have a direct and measurable impact on scales, complements traditional advertising
influencer  totwitter 
16 days ago by renaissancechambara
54% Of Women Around The World Have Purchased A Product After Seeing It In An Post.
influencemarketing  Influencer  from twitter
21 days ago by mandigital

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