Influence   5169

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Read These Books Instead of Getting an MBA | Fortune.com
Influence: The Psychology of Persuasion by Robert B. Cialdini
Understanding what motivates people is important — not just in business, but in life. There are thousands of books on this topic but most of them are garbage. That’s why I suggest reading only" this book on influence.

"Practically every book written after 1984 on persuasion or human behavior cites Cialdini’s book at least once. Influence is the classic on the psychology of what makes people say 'yes” and helps them apply these learnings. The text is half tactics, half strategy, making it practical and easy to understand." ...

The Adweek Copywriting Handbook by Joseph Sugarman
"Copywriting is the single most valuable technical skill a business person can have. I know that’s a bold claim, but it’s true. Now, when you hear copywriting you’re mostly likely thinking about creating sexy advertisements. But that’s not what I’m referring to.

"Copywriting is your ability to transfer your knowledge of a product, service, or idea onto a sheet of paper for the purpose of selling. Part of the process involves understanding what your audience needs, what they want, what motivates them, and what stirs their emotions."
business  influence 
11 hours ago by katherinestevens
Lana Del Raytheon🌹 on Twitter: "The Democrats: we keep losing even though the opposing party wants your family to die horribly because we love our major donors too much"
"The Democrats: we keep losing even though the opposing party wants your family to die horribly because we love our major donors too much

The Democrats: we squandered two years of complete power and totally failed poor people and immigrants but at least now we have drone murder

The Democrats: We like our voters engaged with politics like Americans like soccer—intensely, shallowly, and only every 4 years

The Democrats: We lost the easiest election ever because we love money, provincial power, and the existing capitalist system too damn much

The Democrats: We would rather you all die horribly *and* keep losing elections than lose our personal money/power
sick transit, gloria @samknight1
.@EvanMcS asks @NancyPelosi if single payer should be a Democratic Party platform in 2018.

"No," she says, without missing a beat

The Democrats: We will sell you all out if it means even just a fleeting amount of money and power from donors

David Sirota @davidsirota
EXPOSED: Dianne Feinstein held fundraiser with healthcare lobby firm days after slamming Sanders' single-payer bill http://www.ibtimes.com/political-capital/dianne-feinstein-takes-money-health-care-lobby-rejects-single-payer-insurance

The Democrats: We will claim credit for anything good even though we are too useless + craven to ever accomplish it
The New York Times @nytimes
Hillary Clinton has a new message for voters: Universal health care was her idea first http://nyti.ms/1UjcoFU
"
democrats  us  2017  elections  nancypelosi  healthcare  universalhealthcare  poer  elitism  change  politics  policy  corruption  democracy  poverty  immigration  capitalism  economics  money  influence  governance  diannefeinstein  california 
22 days ago by robertogreco
Nimtim adds pergola-like extension to 1950s terrace in south London
Timber portals frame large windows and skylights in this extension, which Nimtim Architects has added to the rear of a terraced house in Peckham
architecture  home  influence 
4 weeks ago by prrd

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