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9 tools to navigate an 'uncertain future,' from new book, Whiplash - TechRepublic
[See also:

"Joi Ito’s 9 Principles of the Media Lab"

"Joi Ito Co-Author of Whiplash: How To Survive Our Faster Future" ]

""Humans are perpetually failing to grasp the significance of their own creations," write Joi Ito and Jeff Howe in Whiplash: How to Survive Our Faster Future. In the new title, released today, Ito, director of the MIT Media Lab, and Howe, a journalism professor at Northeastern University and Wired contributor, make the case that technology moves faster than our ability to understand it.

As technology quickly advances, it's important to separate inventions from use: Thomas Edison invented the phonograph, but it was Eldridge Reeves Johnson who brought it into homes and laid the groundwork for the modern recording industry. In the same way, we often don't know how modern technology—from the iPhone to the Oculus Rift—will truly be used after it is created. "What technology actually does, the real impact it will have on society, is often that which we least expect," write the authors.

Drawing from a series of case studies and research, the authors offer nine guidelines for living in our new, fast-paced world. The principles, writes Joi Ito, are often displayed on a screen at the MIT Media Lab's main meeting room.

1. Emergence over authority
According to the authors, the Internet is transforming our "basic attitude toward information," moving away from the opinions of the few and instead giving voice to the many. Emergence, they argue, is a principle that captures the power of a collective intelligence. Another piece here, the authors say, is reflected in the availability of free online education, with platforms such as edX, and communities like hackerspace that pave the way for skill-building and innovation.

2. Pull over push
Safecast, an open environmental data platform which emerged from Kickstarter funding, a strong network of donors, and citizen scientists, was an important public project that helped residents of Fukushima learn how radiation was spreading. The collaborative effort here, known as a "pull strategy," the authors argue, shows a new way of compiling resources for real-time events. "'Pull' draws resources from participants' networks as they need them, rather than stockpiling materials and information," write the authors. In terms of management, it can be a way to reduce spending and increase flexibility, they write. For the entrepreneur, it is "the difference between success and failure. As with emergence over authority, pull strategies exploit the reduced cost of innovation that new methods of communication, prototyping, fundraising and learning have made available."

3. Compasses over maps
This principle has "the greatest potential for misunderstanding," the authors write. But here's the idea: "A map implies detailed knowledge of the terrain, and the existence of an optimum route; the compass is a far more flexible tool and requires the user to employ creativity and autonomy in discovering his or her own path." This approach, the authors say, can offer a mental framework that allows for new discoveries. It's a bit like the "accidental invention" method Pagan Kennedy noticed when researching for her New York Times magazine column, "Who Made This?"

4. Risk over safety
As traditional means of manufacturing and communicating have slowed due to tech like 3D printing and the internet, "enabling more people to take risks on creating new products and businesses, the center of innovation shifts to the edges," write the authors. They spent time trying to find the reasons for the success of the Chinese city Shenzhen, one of the world's major manufacturing hubs for electronics. Its power, they found, lies in its "ecosystem," the authors write, which includes "experimentation, and a willingness to fail and start again from scratch."

5. Disobedience over compliance
Disobedience is, in part, woven into the DNA of the MIT Media Lab. Great inventions, the authors write, don't often happen when people are following the rules. Instead of thinking about breaking laws, the authors challenge us to think about "whether we should question them." Last July, to put this principle to the test, the MIT Media Lab hosted a conference called "Forbidden Research," which explored everything from robot sex to genetically modified organisms. It was a chance to move past the "acceptable" parameters of academic dialogue and bring rigorous dialogue to issues that will surely have an impact on humanity.

6. Practice over theory
"In a faster future, in which change has become a new constant, there is often a higher cost to waiting and planning than there is to doing and improvising," write the authors. We live in a world in which failure is an important, and sometimes essential, part of growth—but that can only happen when we get out there and start putting our ideas into action. The approach, the authors write, can apply to anything from software to manufacturing to synthetic biology.

7. Diversity over ability
Research shows that diverse groups, working together, are more successful than homogenous ones. And diversity has become a central piece in the philosophy of many schools, workplaces, and other institutions. "In an era in which your challenges are likely to feature maximum's simply good management, which marks a striking departure from an age when diversity was presumed to come at the expense of ability," write the authors.

8. Resilience over strength
Large companies, the authors write, have, in the past, "hardened themselves against failure." But this approach is misguided. "Organizations resilient enough to successfully recover from failures also benefit from an immune-system effect," they write. The mistakes actually help systems build a way to prevent future damage. "There is no Fort Knox in a digital age," the authors write. "Everything that can be hacked will, at some point, be hacked."

9. Systems over objects
How can we build accurate weather forecasts in an age of climate change? Or trustworthy financial predictions amid political changes? These types of issues illustrate why it may be worth "reconstructing the sciences entirely," according to neuroscientist Ed Boyden, quoted in the book, who proposes we move from "interdisciplinary" to "omnidisciplinary" in solving complex problems. Boyden went on to win the Breakthrough Prize, awarded by Mark Zuckerberg and other tech giants, for his novel development of optogenetics, in which neurons can be controlled by shining a light."
joiito  future  emergence  authority  safecast  systems  systemsthinking  small  agility  agile  donellameadows  jayforrester  influence  risk  safety  disobedience  compliance  autonomy  reslilience  decentralization  openstudioproject  lcproject  sfsh  self-organization  practice  theory  arabspring  ruleoflaw  jeffhowe  networks  mitmedialab  collectivism  collectiveintelligence  compasses  institutions  invention  innovation  failure  scale  diversity  ability  heterogeneity  homogeneity  management  interdisciplinary  transdisciplinary  omnidisciplinary  complexity  internet  web  attention  edboyden  climatechange 
6 days ago by robertogreco
Paying Professors: Inside Google’s Academic Influence Campaign - WSJ
By Brody Mullins and Jack Nicas

Paying for favorable academic research has long been a tool of influence by U.S. corporations in food, drug and oil industries. Scandals involving conflicts of interest in medical research have spurred many medical schools, scientific researchers and journals to require disclosure of corporate funding and to prohibit corporate sponsors from meddling with findings......Google’s strategic recruitment of like-minded professors is one of the tech industry’s most sophisticated programs, and includes funding of conferences and research by trade groups, think tanks and consulting firms, according to documents and interviews with academics and lobbyists.
Colleges_&_Universities  education  research  influence  lobbying  campaign  academic  professors 
8 days ago by jerryking
Coolspotters / Celebrity Style & Fashion Trends
Visit Coolspotters for celebrity style, celebrity fashion, and celebrity hairstyles, plus all of the products and brands used by your favorite celebrities – in their real lives, and in movies and television.
9 days ago by roolio
Shop Your Screenshots™ with, a shopping discovery app that allows you to instantly shop your favorite influencer pics across social media and the mobile web.
9 days ago by roolio
YouTube Influencer Marketing Platform
Leading self-service influencer marketing platform where brands and influential creators collaborate for branded content endorsements on YouTube, Instagram, and more.
9 days ago by roolio
Anchor & Orbit
Oakland California business consultant for artists, entrepreneurs,
independent workers, freelance designers. We work on marketing, PR,
ecommerce, product launch, and business best practices.
ecommerce  freelance  influence 
14 days ago by prrd
How To Use Voice Pitch To Influence Others In Seconds - PsyBlog
"Lowering the pitch of your voice in the first few seconds of an interaction can help you influence others, new research finds.
"Those who lowered their voice were also seen as more prestigious and admirable by their peers in the study.

"Dr Joey Cheng, the study’s first author, said: ...'And we found that when the voice in the recording goes down in pitch, people judge the person as wanting to be more influential, more powerful, more intimidating or more domineering. But they don’t think the person is interested in gaining more respect.'"
communication  voice  influence  leadership 
16 days ago by katherinestevens
Dim Light at Night Disrupts Molecular Circadian Rhythms and Increases Body WeightJournal of Biological Rhythms - Laura K. Fonken, Taryn G. Aubrecht, O. Hecmarie Meléndez-Fernández, Zachary M. Weil, Randy J. Nelson, 2013
exposure to ecologically relevant levels of dim (5 lux) light at night altered core circadian clock rhythms in the hypothalamus at both the gene and protein level

Changes in the circadian clock were associated with temporal alterations in feeding behavior and increased weight gain. These results are significant because they provide evidence that mild changes in environmental lighting can alter circadian and metabolic function.
dim  light  influence  circadian  rhythm  weight  gain 
17 days ago by dandv
How Blue Light Is Ruining Sleep & Making Us Fat
Some pretty extreme measures for reducing light at night time.

Forgive the slightly odd English and excited punctuation.

A week camping with no artificial light synchronized the clock of 8 subjects to sunrise. No details on where the clock started.

"Another study on dim light exposure at night was shown to disrupt circadian rhythms and lead to increases in bodyweight ( What is dim light? The study used a light source emitting 5 lux’s of light. Remember, moonlight is about 1 lux. So that green charging light glowing on your bed side table could be impacting your sleep."
light  sleep  influence  against  LED 
17 days ago by dandv
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.…
video  ★★★☆☆  influence  fashion 
28 days ago by thespacedoctor

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