Influence   6741

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Psychological targeting as an effective approach to digital mass persuasion
People are exposed to persuasive communication across many different contexts: Governments, companies, and political parties use persuasive appeals to encourage people to eat healthier, purchase a particular product, or vote for a specific candidate. Laboratory studies show that such persuasive appeals are more effective in influencing behavior when they are tailored to individuals’ unique psychological characteristics. However, the investigation of large-scale psychological persuasion in the real world has been hindered by the questionnaire-based nature of psychological assessment. Recent research, however, shows that people’s psychological characteristics can be accurately predicted from their digital footprints, such as their Facebook Likes or Tweets. Capitalizing on this form of psychological assessment from digital footprints, we test the effects of psychological persuasion on people’s actual behavior in an ecologically valid setting. In three field experiments that reached over 3.5 million individuals with psychologically tailored advertising, we find that matching the content of persuasive appeals to individuals’ psychological characteristics significantly altered their behavior as measured by clicks and purchases. Persuasive appeals that were matched to people’s extraversion or openness-to-experience level resulted in up to 40% more clicks and up to 50% more purchases than their mismatching or unpersonalized counterparts. Our findings suggest that the application of psychological targeting makes it possible to influence the behavior of large groups of people by tailoring persuasive appeals to the psychological needs of the target audiences. We discuss both the potential benefits of this method for helping individuals make better decisions and the potential pitfalls related to manipulation and privacy.

--meta-studies of political canvasing and prejudice reduction all suggest otherwise; so has replications of priming studies. Unless there are other mechanisms at work, these results seem untrustworthy.
big_five  intervention  social_media  influence  social_psychology  i_remain_skeptical  via:nyhan 
3 days ago by rvenkat
Twitter
radical open-mindness, then stress-test/ validate. Establish Principles/ decision log to ide…
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6 days ago by chrismoisan
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RT : Typologies of influencers according to . Which one are YOU?
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8 days ago by nwhyte
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RT now have 63% more power and over purchasing choices than a newspaper…
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9 days ago by downhillmarketing
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RT now have 63% more power and over purchasing choices than a newspaper…
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9 days ago by downhillmarketing
Something is wrong on the internet – James Bridle – Medium
“Automated reward systems like YouTube algorithms necessitate exploitation in the same way that capitalism necessitates exploitation, and if you’re someone who bristles at the second half of that equation then maybe this should be what convinces you of its truth. Exploitation is encoded into the systems we are building, making it harder to see, harder to think and explain, harder to counter and defend against. Not in a future of AI overlords and robots in the factories, but right here, now, on your screen, in your living room and in your pocket.”
ai  youtube  mind  influence  society  kids  parenting  advertising  culture  video  algorithm  life  capitalism 
10 days ago by colm.mcmullan

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