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Words of the Year | The New Yorker
"When I use a word, it means just what I choose it to mean," Humpty Dumpty says to Alice. How can you make a word mean somany different things? Alice asks. "The question," Humpty Dumpty replies, "is which is to be master, that's all."
word  Language  trend  meme  Louis_Menand  NewYorker  DrMyth  recommend  HumptyDumpty  Oliver_Wendell  Holmes_Jr  George_Orwell  fake  hoax  criticism  critique 
6 days ago by bdwc
News UK finds high levels of domain spoofing to the tune of $1 million a month in lost revenue • Digiday
Jessica Davies:
<p>To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands.

From the results, the publisher estimates that marketers are wasting £700,000 ($950,000) on domain-spoofed inventory per month. A total of 650,000 ad requests were made each hour, according to the publisher.

The publisher conducted the test between 3a.m. and 5 a.m. on Dec. 4, deliberately choosing a time that would be less disruptive to site visitors and wouldn’t hamper revenues or ongoing campaigns. The publisher shut down all programmatic advertising on its sites, including all supply-side platforms, its header bidding wrapper and all networks. During this time, it was impossible to buy programmatic inventory on The Sun, the Times or News UK’s fantasy football brand Dream Team. That made it easy to isolate inventory that still appeared to be offered on its sites as fraudulent.</p>


That's a lot of money which is being sent to fake sites pretending to be News UK. You can bet it's repeated far and wide through the ad business. Third-party digital ads must, surely, <em>surely</em> now be reaching some kind of point where it's not worth advertisers using them, at which point the system collapses?
advertising  analysis  fake  domain  unsustainable 
7 days ago by charlesarthur
Fake degrees: Exposing Canadians with phoney credentials (Marketplace) - YouTube
https://m.youtube.com/watch?v=IHTg5zzFEKE ;;;
Www.CBC.ca/marketplace ;;;
tags: Fake degrees: Exposing Canadians with phoney credentials (Marketplace) - YouTube | video needsEditing ;;;
Fake  degrees:  Exposing  Canadians  with  phoney  credentials  (Marketplace)  -  YouTube  |  video  needsEditing 
8 days ago by neerajsinghvns
Fakespot | Analyze and identify fake reviews
Fakespot spots, analyzes and identifies fake reviews - helping you out when buying stuff online.
fake  review  analysis  shopping  amazon 
18 days ago by shazow

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