FacebookReactions   45

Facebook Reactions only make up 3 percent of interactions there - Digiday
Back in February, after months of testing, research and quibbling about the design, Facebook excitedly launched the suite of five emoji reactions, from happy to sad, that lets people express their emotions on a post. Turns out, people aren’t using them.

Marketing firm Quintly analyzed 130,000 posts and found that 97 percent of the interactions on them included the use of like button, writing a comment or a share. That means just a measly 3 percent of the time people used a reaction option. The firm concludes that Reactions “are not used very frequently by the average user at this point.”
Facebook  Newsfeed  FacebookReactions  consumer  research  Quintly  Digiday  2016 
may 2016 by inspiral
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2016  53  advertising  auspol  bloomberg  choice  chriscox  consumer  control  data  dc:creator=horningrob  dctagged  digiday  emotion  facebook  facebooklike  facebookreactions  job  launch  like  marketresearch  newsfeed  privacy  quintly  research  socialmedia 

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