FacebookInstantArticles   23

Instant recall | The Verge
Facebook's Instant Articles promised to transform journalism — but now big publishers are fleeing
FacebookInstantArticles  Facebook  webjournalism  review  decline  TheVerge  2017 
april 2017 by inspiral
Facebook, Snapchat Deals Produce Meager Results for News Outlets - Bloomberg
Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.
webjournalism  monetisation  Facebook  Snapchat  critique  FacebookInstantArticles  revenues  Bloomberg  2017 
january 2017 by inspiral
How The Washington Post, Slate and other publishers are using Facebook Instant Articles - Digiday
It’s been about 10 months since Facebook launched Instant Articles with a small group of titles, and in a couple of months, the fast-loading articles format will be opened up to all of them. Instant Articles has been a fraught proposition for publishers; the promise was that it would give them an answer to the slow-loading Web, but they’d have to give up control over their content distribution and monetization.
Digiday  Facebook  Advertising  Publishing  Publishers  TheWashingtonPost  Slate  FacebookInstantArticles  MediaNews 
january 2017 by dk33per
Facebook makes opening links in Messenger 10 times faster
Facebook is making reading links your friends share on Messenger much faster.

The company today announced its integrating its Instant Articles technology right into the app, meaning that you don’t need to open a browser to quickly read breaking news or the viral listicle of the day.

Facebook says the articles will load up to 10 times faster than traditional links. It’s also particularly handy for people who are on slow or capped data connections, as Instant Articles reduce the amount of data needed to load a post.
Facebook  FacebookMessenger  FacebookInstantArticles  launch  mobile  speed  TheNextWeb  2016 
july 2016 by inspiral
Facebook announces a WordPress plugin that lets publishers easily create Instant Articles » Nieman Journalism Lab
As Facebook prepares to roll out Instant Articles to all publishers next month, the company said Monday that it’s partnering with WordPress.com’s parent Automattic to release an Instant Article WordPress plugin.

The plugin creates a special RSS feed that automatically optimizes posts to appear as Instant Articles. The plugin is open-source and customizable. Its documentation is available here on Github.
Facebook  FacebookInstantArticles  Wordpress  collaboration  plugin  webjournalism  NiemanLab  2016 
march 2016 by inspiral
Google Is Going to Speed Up the Web. Is This Good? — Backchannel — Medium
I still have a million questions about this, and some are the ones I began with: What if Google changes its strategy, by making it more proprietary and centralized? What if news sites had just done the right thing in the first place? Or, since they didn’t, what if they just resolved to build faster pages — using standard HTML markup and loading components in a non-annoying way — now? Wouldn’t that have gone a long way toward solving the problem? Do they, and we, really need all this?
For now, at any rate, the answer seems to be yes.
AcceleratedMobilePages  comparison  FacebookInstantArticles  webjournalism  mobiledesign  review  author:DamienMaloney  Medium  2016 
february 2016 by inspiral
Turn Your AMP Up To 11: Everything You Need To Know About Google's Accelerated Mobile Pages – Smashing Magazine
In May of 2015, Facebook unveiled its new in-app publishing platform, Instant Articles. A month later, Apple declared that the old Newsstand experience (essentially a fancy folder full of news apps) would be replaced in iOS 9 with a brand new news-aggregation and discovery platform called Apple News.
Google  AcceleratedMobilePages  comparison  FacebookInstantArticles  guide  review  mobiledesign  SmashingMagazine  2016 
february 2016 by inspiral
The Publisher Turf Wars: Facebook Instant Articles, Ad Blocking And The Future
With the rise of ad blockers, reaching an audience is harder than ever before, but are platforms like Facebook Instant Articles the answer? Columnist Blaise Lucey explains why publishers should instead work to draw readers to their own apps.
webjournalism  adblocker  FacebookInstantArticles  MarketingLand  2016 
february 2016 by inspiral
2015 Numbers, 2016 Outlook for Advertising, Mobile and Emerging Markets | Monday Note
To wrap up the year, here is a selection of notable shifts observed in 2015, and their expected impact in 2016 on digital advertising, mobile internet and trends in emerging countries.
onlineadvertising  webjournalism  forecast  adblocker  growth  AdBlockPlus  media  programmaticbuying  programmaticadvertising  mobileinternet  AcceleratedMobilePage  FacebookInstantArticles  AppleNews  Internet.org  ProjectLoon  emergingmarkets  MondayNote  2015  contentmarketing 
january 2016 by inspiral
Social platforms scale down locally » Nieman Journalism Lab
“These deals will force media companies to think about how they’ll generate revenue in places other than their own site or publication.”

"Much of the talk around the rise of platforms (Facebook Instant Articles, Apple News, Snapchat Discover, etc.) revolves around what many assume to be their lack of interest in local media. I don’t think that’s true — 2016 will be the year the platforms will scale down to local news partners.

The turn toward local will happen as we see groups of local media band together to work with the platforms. It strengthens their position to get more attention, and it provides the platforms with easier access to larger, aggregated audiences. It’ll be good business for the platforms and local media.

The platforms initially targeted the big, national partners for obvious reasons: They could negotiate with a few entities with large audiences as they fleshed out and tested their own model. The next logical step was to turn to national networks of local or niche properties. We saw Facebook sign up Hearst and Gannett this fall. And Facebook’s willingness to sign up digital startup Billy Penn is proof they’re willing to go even more local.

It’s clear local media organizations must go to the platforms to some degree to serve their audiences and meet people where they are. Creating partnerships with the social platforms is a tricky proposition for any media company because it means giving up more control of the distribution channel — but that cat’s already out of the bag.

It’s also good business for the local partners. They can serve their communities better with the content they already create without much of the resource-intensive work required to compete with the infinite amount of players in the digital space. If the content is good, it’ll remain good regardless of the platform. And we can’t forget the media companies get paid — 100 percent of revenue from ads they sell and 70 percent of what the platform sells. Of course, this all assumes the platforms’ terms will remain favorable to their partners. I don’t see that changing as long as the platforms continue only to aggregate and not create the local content.

As a by-product, these deals will force media companies to think about how they’ll generate revenue in places other than their own site or publication. Local media will work together and the social platforms will turn to them for partnerships."
2015  johnclark  journalism  local  media  facebook  facebookinstantarticles  applenews  snapchat  snapchatdiscover  socialmedia  socialplatforms  platforms 
december 2015 by robertogreco
Advertising 2.0: A Call to Think | Re/code
If ads continue to obscure content, slow websites, pry into data and break the audience’s trust with publishers and editors, then a large technology platform company like Facebook or Apple will again have the opportunity to step in and set the rules.

Publishers’ most precious asset — the unique thing that they alone hold — is the trust and goodwill of their audience. If publishers allow the technology platform companies to become the gatekeepers of news content — as Apple became for music — then they will find themselves relegated to the role of commodity producers rather than trusted brands.

Users will accept this because the experience will appear to be better. But it will be the death of the open Web, and an end to publishers’ direct relationship with their audience. And the promise of safety within the app stores is probably illusory because Facebook et al. may not be immune from ad blocking in the longer term.

Publishers must remain masters of their own fates, and shepherd the trust, goodwill and data of their audience. The place where they can do that is the open Web.
onlineadvertising  privacy  critique  FacebookInstantArticles  AppleNews  Recode  2015 
september 2015 by inspiral
Goldman Sachs 'News Ads on the Block' report - Business Insider
Goldman Sachs' analysts say in the report, which was emailed to clients, there are three main drivers behind the shift: The growth of mobile, user experience, and the rise of ad blocking.
onlineadvertising  forecast  adblocker  Apple  iAd  Google  AppleNews  AdTech  GoldmanSachs  BusinessInsider  2015  FacebookInstantArticles 
september 2015 by inspiral

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