Engagement   9627

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Pear Deck
Powerful Learning Moments for Every Learner, Every Day
education  engagement  software  ml  USA 
2 days ago by shalmaneser
Consul | Joinup
Consul is a free software platform that allows institutions and organizations to carry on the most important direct citizen participation processes existing nowadays. It includes: citizen proposals, votings, participatory budgets, collaborative legislation, public debates, collective interviews, and sectorial processes
opensource  participation  government  engagement 
3 days ago by leeomara
Adidas steps away from TV advertising as it targets $4 billion growth
Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted told CNBC.

Rorsted said the firm would focus primarily on digital channels to capture younger consumers, a crucial demographic for the sports clothing line.

"It's clear that the younger consumer engages with us predominately over the mobile device," Rorsted told CNBC Wednesday.

"Digital engagement is key for us; you don't see any TV advertising anymore."
Adidas  media  onlineadvertising  sportswear  apparel  youngadults  teenagers  engagement  CNBC  2017 
4 days ago by inspiral
Why we click on news stories
Common reasons for clicking included the personal relevance or social utility of news. Stories that spoke to people’s lives and their need to be informed in social settings attracted interest.


Common reasons for clicking included the personal relevance or social utility of news.


Unsurprisingly, news about nearby locations and about unexpected events garnered more clicks. The important reminder from this research, however, is how much variability there is in what counts as “nearby,” and what counts as “unexpected.” For example, one participant saw an event happening 15 miles away as near, but another did not.

News about topics that seemed familiar, but that participants couldn’t quite recall, also generated clicks. Think of reading a headline about a name that sounds familiar, but you can’t quite remember who it is.
Research  clicks  clicking  engagement  t  s 
9 days ago by paulbradshaw
Apple News is a traffic and subscription driver for the Telegraph - Digiday
“Apple News consumers are proving to be a rich part of the funnel driving into our owned and operated platforms,” said Robert Bridge, chief customer officer at The Telegraph Media Group. “And that’s the hope, right? That you extend your reach through these products, then you migrate the audience into your core products.”

A key benefit of Apple News is that it pushes readers to The Telegraph’s app through ads. The Telegraph’s own app became free to download last October, but only since last week were app users able to subscribe to its premium content through the app. Bridge wouldn’t share how well the app has been in converting casual readers to subscribers, but early signs are encouraging, he said. Interestingly, the publisher said 65 percent of those who have been driven into The Telegraph app from Apple News are its most engaged app users, returning to the app more than five times in a month. They also index higher on other engagement metrics it measures, like dwell time and number of articles read.
applenews  telegraph  engagement  subscriptions  t 
9 days ago by paulbradshaw
Twitter
When gets frustrated & gives a try to happens & it's brilliant!
engagement  civic  from twitter_favs
9 days ago by samin
Twitter
5 Tips to Win Your Readers Back w/Re-engagement Emails
engagement  winback  from twitter
10 days ago by marketplicity

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