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How Facebook's Big Changes Impact One Local Publisher — Some Surprising Conclusions | Street Fight
It looks as if Facebook’s changes are only going to help New Canaanite’s visibility in the news feeds of our Facebook followers and their networks. Certainly, it’s a plus, and one way I intend to take advantage of the new visibility is to convert as many Facebook fans as possible into subscribers to our daily newsletter, delivered through Mailchimp.
facebook  newspapers  local  edgerank  algorithms 
11 weeks ago by dancall
Collateral damage from Facebook's news-feed changes begins to pile up - Digiday
The Facebook changes, along with updates the platform made to its branded-content policy in late January, could erase not just an income stream for many of these pages but the jobs of seeding and managing them that some talent agencies created.

“Some of this talent, in their heyday, they were making [$50k to $100k-plus] a month posting links,” said Karl House, chief revenue officer of StackCommerce. “If you’re running a [talent-] management company that aggregates influencers who post content to Facebook, these changes mean there’s probably a team you can no longer afford to employ.”

The Facebook changes may also dent companies like Jukin Media and Storyful, which provided raw material for publishers looking to build distributed video operations. The two companies find user-generated content — think Pizza Rat or Chewbacca Mom — license it from creators, then sell the rights to third parties, including publishers, television broadcasters and ad agencies. Storyful declined to comment.
facebook  edgerank  newspapers  trends  algorithms 
11 weeks ago by dancall
LittleThings online publisher shuts down, blames Facebook's algorithm - Business Insider
Unfortunately, as we were receiving those offers a full on catastrophic update to Facebook's algorithm took effect. The prioritization of friends/family content over publishers was the last straw. Our organic traffic (the highest margin business), and influencer traffic were cut by over 75%. No previous algorithm update ever came close to this level of decimation. The position it put us in was beyond dire. The businesses looking to acquire LittleThings got spooked and promptly exited the sale process, leaving us in jeopardy of our bank debt convenants and ultimately bringing an expedited end to our incredible story.
newspapers  facebook  algorithms  edgerank  fail  economics 
12 weeks ago by dancall
How I Cracked Facebook’s New Algorithm And Tortured My Friends
You can try this yourself; it’s easy to game the system by posting something that drives comments. Try asking a question, or for advice: “Does anyone have a shampoo they love?” or “What was the most embarrassing thing that happened to you in middle school?”
Trust me, you will get lots of replies. And it will stick to the top of your friends’ feeds for days.
facebook  edgerank  algorithms  how-to  fail 
february 2018 by dancall
“This Is Serious”: Facebook Begins Its Downward Spiral | Vanity Fair
It’s impossible to predict where Facebook and other social sites will be in five years. Will they be largely extinct? Will they be more akin to Netflix, or like TV channels we can group-comment on? Will they have fixed their problems and be thriving? Just a couple years ago, most people believed Twitter was dead on arrival, and then Donald Trump came along and made it his 24-hour mouthpiece. Facebook could go in this direction, saved by its foray into scripted content, or the mass adoption of virtual reality. Or, it could be split up into half-a-dozen pieces.
facebook  fail  politics  privacy  edgerank  fakenews 
january 2018 by dancall
'He's not a PR guy': Adam Mosseri, Facebook's head of news feed, has become an unlikely good guy to publishers - Digiday
“I’ve tweeted Adam with specific problems, questions about major changes to news-feed rankings and even looped him into problems I’ve seen other people on my timeline raising,” said Ziad Ramley, a digital news consultant and former social lead at Al Jazeera English. “Ninety percent of the time, he responds quickly, even on weekends. If you’ve followed him on Twitter for a significant length of time, you’ll regularly see him responding to tagged posts or big articles about Facebook in the media. Sometimes, his responses feel like official Facebook PR, but for the most part, they seem genuine. I don’t know other Facebook people who are so senior and so open to having real, public discussions with critics.”
facebook  newspapers  edgerank 
january 2018 by dancall
The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change – Adweek
“This change will impact the way that we talk about the value of Facebook for advertisers, and that the meaningful interactions that are important in paid really are about driving business outcomes, and not about driving engagement for the sake of engagement.

If anything, this update will further support the point of view that we have had on using paid social to drive true business objectives—not engagements—for a while now. It will also impact the way we monitor the performance of any boosted content, in case we do see an impact there.

Additionally, paid placements are largely unaffected by the change. Advertisers who boost organic content may see a small impact if the content did not receive enough meaningful interactions before it was boosted, but that is only one factor in the auction, so we anticipate minimal-to-no impact here.”
facebook  advertising  edgerank  trends  agencies 
january 2018 by dancall
Facebook’s Motivations – Stratechery by Ben Thompson
One possible answer is that conventional wisdom is right: Facebook may still have a hold on identity, but the amount of time users — particularly the most valuable users — are spending on the network is steadily decreasing. That may not be a problem for the business today, but it certainly could be in the long run.

Another possible answer is that Facebook fears regulation, and by demonstrating the ability to self-correct and focus on what makes Facebook unique the company can avoid regulatory issues completely. The question, though, is how exactly would Facebook be regulated? There certainly is no crime in providing a free service that lets people connect with those they know. I suggested last year that perhaps Facebook’s monopoly power could be seen in its seeming inability to help publishers monetize or especially in digital ads, but those cases are far more theoretical (or in the case of publishers, fantastical) for now.
facebook  legal  edgerank  trends  advertising 
january 2018 by dancall
News Feed FYI: Bringing People Closer Together | Facebook Newsroom
With this update, we will also prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.
facebook  edgerank  algorithms 
january 2018 by dancall
News Feed FYI: Fighting Engagement Bait on Facebook – Facebook Newsroom
“LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.
fb  smo  edgerank  engagement  engagementbait  s 
december 2017 by paulbradshaw
How YouTube perfected the feed - The Verge
When I visited the company’s offices this month, McFadden revealed the source of YouTube’s suddenly savvy recommendations: Google Brain, the parent company’s artificial intelligence division, which YouTube began using in 2015. Brain wasn’t YouTube’s first attempt at using AI; the company had applied machine-learning techniques to recommendations before, using a Google-built system known as Sibyl. Brain, however, employs a technique known as unsupervised learning: its algorithms can find relationships between different inputs that software engineers never would have guessed.

“One of the key things it does is it’s able to generalize,” McFadden said. “Whereas before, if I watch this video from a comedian, our recommendations were pretty good at saying, here’s another one just like it. But the Google Brain model figures out other comedians who are similar but not exactly the same — even more adjacent relationships. It’s able to see patterns that are less obvious.”
google  youtube  ai  casestudies  search  edgerank 
september 2017 by dancall
News Feed FYI: Showing You Stories That Link to Faster Loading Webpages | Facebook Newsroom
With this update, we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.
facebook  newspapers  edgerank  speed 
august 2017 by dancall
Using Deep Learning at Scale in Twitter’s Timelines | Twitter Blogs
In order to predict whether a particular Tweet would be engaging to you, our models consider characteristics (or features) of:

The Tweet itself: its recency, presence of media cards (image or video), total interactions (e.g. number of Retweets or likes)
The Tweet’s author: your past interactions with this author, the strength of your connection to them, the origin of your relationship
You: Tweets you found engaging in the past, how often and how heavily you use Twitter
Our list of considered features and their varied interactions keeps growing, informing our models of ever more nuanced behavior patterns.
twitter  ai  algorithms  edgerank 
may 2017 by dancall
Facebook deflates filter bubbles by letting you follow topics, not just Pages | TechCrunch
Facebook gets a lot of flack for just reinforcing your world views in its News Feed echo chamber instead of challenging your opinions. That’s because you choose exactly which friends and Pages to follow, so liberals might skip Fox News or Breitbart while conservatives avoid The Atlantic and Huffington Post. But Facebook’s newest feature could bring a wider range of sources to your News Feeds.

Today TechCrunch spotted  a “Topics to Follow” box in the News Feed that lets you swipe through a range of themes like Theater, Horror Movies or Photography. Tapping “Follow” brings you to a dedicated feed for that theme populated by a collection of Pages that publish about the topic. You can tap through to see all the Pages you’ll then see public posts from in your main feed.
facebook  newspapers  edgerank  politics  content  trends 
may 2017 by dancall

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