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How YouTube perfected the feed - The Verge
When I visited the company’s offices this month, McFadden revealed the source of YouTube’s suddenly savvy recommendations: Google Brain, the parent company’s artificial intelligence division, which YouTube began using in 2015. Brain wasn’t YouTube’s first attempt at using AI; the company had applied machine-learning techniques to recommendations before, using a Google-built system known as Sibyl. Brain, however, employs a technique known as unsupervised learning: its algorithms can find relationships between different inputs that software engineers never would have guessed.

“One of the key things it does is it’s able to generalize,” McFadden said. “Whereas before, if I watch this video from a comedian, our recommendations were pretty good at saying, here’s another one just like it. But the Google Brain model figures out other comedians who are similar but not exactly the same — even more adjacent relationships. It’s able to see patterns that are less obvious.”
google  youtube  ai  casestudies  search  edgerank 
15 days ago by dancall
News Feed FYI: Showing You Stories That Link to Faster Loading Webpages | Facebook Newsroom
With this update, we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.
facebook  newspapers  edgerank  speed 
6 weeks ago by dancall
Using Deep Learning at Scale in Twitter’s Timelines | Twitter Blogs
In order to predict whether a particular Tweet would be engaging to you, our models consider characteristics (or features) of:

The Tweet itself: its recency, presence of media cards (image or video), total interactions (e.g. number of Retweets or likes)
The Tweet’s author: your past interactions with this author, the strength of your connection to them, the origin of your relationship
You: Tweets you found engaging in the past, how often and how heavily you use Twitter
Our list of considered features and their varied interactions keeps growing, informing our models of ever more nuanced behavior patterns.
twitter  ai  algorithms  edgerank 
may 2017 by dancall
Facebook deflates filter bubbles by letting you follow topics, not just Pages | TechCrunch
Facebook gets a lot of flack for just reinforcing your world views in its News Feed echo chamber instead of challenging your opinions. That’s because you choose exactly which friends and Pages to follow, so liberals might skip Fox News or Breitbart while conservatives avoid The Atlantic and Huffington Post. But Facebook’s newest feature could bring a wider range of sources to your News Feeds.

Today TechCrunch spotted  a “Topics to Follow” box in the News Feed that lets you swipe through a range of themes like Theater, Horror Movies or Photography. Tapping “Follow” brings you to a dedicated feed for that theme populated by a collection of Pages that publish about the topic. You can tap through to see all the Pages you’ll then see public posts from in your main feed.
facebook  newspapers  edgerank  politics  content  trends 
may 2017 by dancall
News Feed FYI: Further Reducing Clickbait in Feed | Facebook Newsroom
We are focusing more effort on this, and are updating News Feed by using a system that identifies phrases that are commonly used in clickbait headlines. First, we categorized tens of thousands of headlines as clickbait by considering two key points: (1) if the headline withholds information required to understand what the content of the article is; and (2) if the headline exaggerates the article to create misleading expectations for the reader. For example, the headline “You’ll Never Believe Who Tripped and Fell on the Red Carpet…” withholds information required to understand the article (What happened? Who Tripped?) The headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day). A team at Facebook reviewed thousands of headlines using these criteria, validating each other’s work to identify a large set of clickbait headlines.
facebook  edgerank 
august 2016 by dancall
News Feed FYI: Helping Make Sure You Don’t Miss Stories from Friends | Facebook Newsroom
Facebook was built on the idea of connecting people with their friends and family. As we say in our News Feed values, that is still the driving principle of News Feed today. Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.
We previously made an update that tries to ensure that stories posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss them.
facebook  edgerank 
july 2016 by dancall
Here's What Facebook's Latest Algorithm Change Means For Publishers - Fortune
A previous algorithm change Facebook made in 2014 looked at the number of times users clicked on a headline and then came right back to their feed without reading, and essentially down-ranked those kinds of stories.
facebook  clickbait  edgerank 
june 2016 by jomc
Why Does Facebook Keep Suggesting You Friend Your Tinder Matches? | Motherboard
“It is likely that these social network companies are buying data from one another, which means that Facebook can acquire some information on user activity from other platforms,” he said.“If that’s the case, it would be very easy to cross match.”

“It could also be a coincidence,” he added. “But I don't believe very much in coincidences.”
tinder  facebook  edgerank 
june 2016 by jomc
Facebook is using phone location to suggest new friends | Fusion
Last week, I met a man who suspected Facebook had tracked his location to figure out who he was meeting with. He was a dad who had recently attended a gathering for suicidal teens. The next morning, he told me, he opened Facebook to find that one of the anonymous parents at the gathering popped up as a “person you may know.”...Imagine going to an Alcoholics Anonymous meeting, and then getting “Friend” suggestions the next day for members of the group along with their full names and profile information. Or getting hit on at the bar by a guy that gives you the creeps, giving him the cold shoulder and no information about yourself, but later getting a ‘Friend Request’ from him. Or visiting an abortion clinic and discovering that one of the abortion protestors outside was offered up your identity by Facebook.
facebook  edgerank 
june 2016 by jomc
EdgeRank
Confused about EdgeRank? Learn about Facebook's famous newsfeed algorithm, including several advanced tips to reach more fans.
edgerank  facebook  marketing 
june 2016 by nharbour
Instagram update: keep calm and don't turn on notifications | Technology | The Guardian
Changes to Instagram’s algorithm will present photos out of chronological order. But users should not rush to change their preferences just yet
instagram  algorithms  fail  edgerank 
march 2016 by dancall
Instagram's chronological feed is turning into an algorithmic one.
A different Instagram might not even be a bad thing—or at least it stands a good chance of being a tolerable one. Facebook and Twitter both faced user revolts when their algorithms were announced but so far have suffered no long-term fallout. (In Twitter’s case, Max Read makes a pretty good case on New York’s Following blog that an algorithmic timeline will eventually improve the experience.)
instagram  edgerank  algorithms 
march 2016 by dancall
See the Moments You Care About First - Instagram Blog
You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.
instagram  edgerank  algorithms 
march 2016 by dancall
Facebook Updates News Feed to Factor in Additional Cues on Post Rankings | Social Media Today
Admit it, you get a little shiver of fear every time Facebook announces a tweak to their notorious News Feed algorithm. It’s okay to admit to it, a great many brands see the majority of their referral traffic coming from Zuckerberg’s social behemoth - it’s only natural to approach any change or tweak in their sharing system with a hint of trepidation.

Today, Facebook’s announced a new update to how the News Feed works, this time focusing on the strength of the signals which determine where stories rank in the News Feed for certain users. And it’s an interesting one – as explained by Facebook:
facebook  edgerank  algorithms 
february 2016 by dancall

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