Disruption   4958

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Collaborative transport model aims to disrupt the disrupters
January 14, 2019 | Financial Times | by John Thornhill.

Liad Itzhak, head of mobility at Here Technologies, is certainly planning on it. His parent company, majority owned by the German carmakers BMW, Audi, and Daimler, has created a “mobility marketplace” that aims to tackle the problems of fragmented transport services, including the ride-hailing companies. “We are here to disrupt the disrupters,” he says.

More than 500 service providers, with 1.4m vehicles, have joined Here’s mobility marketplace in 350 cities — although it is not yet operational everywhere. At the Consumer Electronics Show in Las Vegas last week, Mr Itzhak announced the expansion of the company’s services and the launch of its SoMo app.

Here’s model differs from traditional ride-hailing companies in two critical respects. First, it acts as a platform for all collaborative transport services, public or private, ranging from bike rentals to taxi firms to bus companies. It will recommend the optimal route for travelling from A to B, even if that means walking, rather than highlighting the one that generates the most revenue for any company. “We are the first and only one to create a neutral global mobility marketplace,” Mr Itzhak says.

Second, it is attempting to introduce a social networking element to transport services. Its SoMo, or social mobility, app will connect people who are going to the same destination at the same time for the same purpose. So, for example, parents taking their kids to football will be better able to co-ordinate travel.
disruption  platforms  ride_sharing  transportation 
3 days ago by jerryking
Ghost kitchens : the next disruption in the restaurant industry ?
8 Jan, 2018 | intotheminds | Posted By Pierre-Nicolas Schwab.

(1) https://www.restaurant-hospitality.com/operations/ubereats-nudges-operators-toward-virtual-restaurants
(2) https://www.theguardian.com/business/2017/oct/28/deliveroo-dark-kitchens-pop-up-feeding-the-city-london#img-3

ghost kitchen make perfect economic sense : margins are thin in the restaurant industry, driven by high employees-related costs, rent, expensive equipment and variability in demand. Setting up a restaurant is a bet with a 5 to 20-year time horizon depending on myriad factors : your positioning, the location, and many exogenous factors out of your control. Eliminating all those risks seems like a logical move :

how to make a restaurant less location-dependent ?
how to adapt quickly to demand ?
how to reduce fixed costs (renting and equipping a place) ?
The bright sides : 3 major advantages of ghost kitchens

**The 3 major advantages of ghost kitchens are their answers to the 3 problems listed above :

the restaurant is not location-dependant anymore. If there is an event likely to generate massive flow of potential customers, you can move
ghost kitchens can adapt quickly to demand : the standardized kitchen unit just has to be multipled, which is not possible with street food vans unless you own several of them (which brings us to the 3rd advantage).
ghost kitchens, because they are rented from online platforms like Uber Eats and Deliveroo, transfom fixed costs into variable ones. This is great to test your idea and is a cheap way to do market research and test traction on a market.

** The dark sides of Uber’s and Deliveroo’s ghost kitchens
1. Why would one still rent a place to operate a restaurant ?
Good question indeed. If all hurdles and risks of operating a brick-and-mortar restaurant can be removed, why would you still want to rent a place (fixed costs), buy the equipment (fixed costs), hire employees (fixed costs) and wait on patrons to come in (variable revenues) ? If a platform like Uber or Deliveroo can provide you with customers’ orders, the need to have a brick-and-mortar place would vanish.
But if every single restaurant owner adopts that posture, how will city centers look like on the long run ?

2. Dependence towards platforms
What happened with the hospitality sector may well happen on the middle-term in the restaurant industry too. Uber eats, Deliveroo have disrupted the way we consume food. This is a new societal change that is most to be felt in Europe (urban Americans use already to get food delivered to their homes, most restaurants in US cities proposing at home delivery) : it has become easier than ever to get food delivered at home.
If enough restaurant owners make a significant percentage of their revenues through those platforms, they will eventually become dependent on them and will struggle like hotels are now struggling with Booking.com. Using platforms is a wise strategy to grow revenues but it can also become a very dangerous one if your dependence to them increases.
disruption  fixed_costs  kitchens  platforms  restaurants  variable_costs  Deliveroo  Uber  asset-light  event-driven  experimentation  test_marketing  pop-ups  cold_storage  on-demand  dark_side  virtual_restaurants  bricks-and-mortar 
10 days ago by jerryking
Killing Strategy: The Disruption Of Management Consulting
The four functions of consulting: Information, Expertise, Insight, Execution. How they're getting disrupted by technology. Also talks about the rise of the MBA.
ESB6  ch7  strategy  MBA  consulting  history  disruption 
18 days ago by jeromekatz
This Adam Grant fella is definitely onto something.
GroupThink  Disruption  from twitter_favs
18 days ago by John-Dobbin
Elon Musk Invents World's Stupidest, Costliest Subway
Or the danger the stupid aftermarket retractable sideways wheels could pose to other drivers and their ordinary cars if they malfunction. Or the fact that Tesla cars are infamously prone to bursting into flames, which makes them uniquely unsuited to being driven through narrow bumpy tunnels with no room for fire trucks or emergency exits. Or how the planned tunnels are so narrow that even opening a car door inside one looks like a dodgy proposition. Or how even just at the highest conceptual level this is an obviously dumb and pointless idea that even in the absolute best case—which it isn’t presently aiming for—would be redundant to and/or worse than existing rapid-transit rail systems that do not require their riders to own Tesla cars.
transit  disruption 
4 weeks ago by rubbercat

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