DarkSocial   104

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How Adidas is using WhatsApp as a direct marketing channel - Digiday
The most recent example of the strategy was the “100% Unfair Predator” campaign. Earlier this month, Adidas opened up a hotline on WhatsApp for people in need of a footballer to cover for unreliable teammates on their team. Adidas-sponsored players were made available for games last week once fans had shared some basic information with the hotline such as the game they need the player for. The company’s marketers would notify fans on the morning of their game if their request was successful. The rented players turned up dressed in Adidas’ new Predator20 Mutator footwear.
sportswear  im  darksocial  casestudies 
3 days ago by dancall
IQOS UK
IQOS UK is an excellent group for both experienced and new users of IQOS. This group is here for all members to discuss, share tips and support other members with their IQOS device.
smoking  darksocial  facebook 
21 days ago by dancall
Juul Talk Worldwide
A special place 4 people who love to juul
facebook  darksocial  smoking 
21 days ago by dancall
(30) Mark Zuckerberg - Every new year of the last decade I set a...
A New Private Social Platform
The internet gave us the superpower of being able to connect with anyone, anywhere. This is incredibly empowering and means that our relationships and opportunities are no longer confined to just where we live. We're now part of a community with billions of people in it -- with all the dynamism, culture and economic opportunity that brings.

But being part of such a large community creates its own challenges and makes us crave intimacy. When I grew up in a small town, it was easy to have a niche and sense of purpose. But with billions of people, it's harder to find your unique role. For the next decade, some of the most important social infrastructure will help us reconstruct all kinds of smaller communities to give us that sense of intimacy again.

This is one of the areas of innovation I'm most excited about. Our digital social environments will feel very different over the next 5+ years, re-emphasizing private interactions and helping us build the smaller communities we all need in our lives.
facebook  social-networks  future  darksocial 
6 weeks ago by dancall
Twitter will put options to limit replies directly on the compose screen - The Verge
Speaking today at a CES event in Las Vegas, Twitter’s director of product management, Suzanne Xie, unveiled some new changes that are coming to the platform this year, focusing specifically on conversations.

Xie says Twitter is adding a new setting for “conversation participants” right on the compose screen. It has four options: “Global, Group, Panel, and Statement.” Global lets anybody reply, Group is for people you follow and mention, Panel is people you specifically mention in the tweet, and Statement simply allows you to post a tweet and receive no replies. (No word on whether Statement also automatically formats your tweet as a classic iPhone Notes app apology, but it should.)
twitter  social-networks  trends  future  darksocial 
7 weeks ago by dancall
How to engage with news consumers through private messaging apps | Media news
Nonetheless, set up in the right way with messaging share buttons and trackable links, news content shared through dark social can be quantified: certain types of content proving more shareable than others can be optimised, and future content produced according to the same style, tone, theme or length.

You will not see what dark social sharers are discussing about your content in their own WhatsApp and other private groups, but you can see what exact content is most - or least - shared.
chat  darksocial  Analytics 
october 2019 by paulbradshaw
Slavery 2.0 and how to avoid it: a practical guide for cyborgs – Aral Balkan
By investing in stayups, we can start a fundamental shift towards ethical technology in Europe. We can start to build a bridge from where we are to where we want to be. From a world in which corporations own us by proxy to a world in which we own ourselves. From a world in which we are again becoming property to a world in which we remain as people. From surveillance capitalism to a peerocracy.
DarkSocial  stayups  socialmedia  capitalism  Subsistenz 
may 2019 by martinderm
The Future Is Private: 5 Key Takeaways From The F8 Keynote • Experts Talk, Facebook, Featured • WeRSM - We are Social Media
Private interactions – the right for everyone to interact without anyone “watching.”
Encryption – integrate end-to-end encryption throughout the Facebook experience.
Reduced permanence – making sure what you post today will not come back and haunt you in the future.
Safety – everybody has the right to feel safe when using any of the Facebook “family of apps.”
Interoperability – all apps in the Facebook family should work together.
Secure data storage – ensuring that data is secure and cannot be seized by anyone – including governments, and Facebook itself.
facebook  DarkSocial  socialmedia 
may 2019 by martinderm
Neuer Desinformationstrend vor den EU-Wahlen aufgetaucht - fm4.ORF.at
Wie der Wahlkampf in Spanien aktuell gezeigt hat, wird WhatsApp als primärer Distributionskanal für Desinformation benutzt. Automatisierte Bot-Accounts spielten dabei kaum noch eine Rolle, die Kampagnen unter falscher Flagge wurden von Facebook nicht entdeckt.
DarkSocial  WhatsApp 
april 2019 by martinderm
Skute - Making the physical, digital
App triggered by NFC. Lots of potential, but suffers from the 'Blippar problem' - people don't want to download an app they've never heard of. Could just work though... Good example of 'By Invitation' - create a small, locked community
widgets  new-companies  darksocial  nfc 
february 2019 by dancall
The Increasing Influence of Dark Social (What Marketers Need to Know)
we’ll explain what dark social is, its increasing influence on content sharing and web traffic, and finally, reveal a simple method in which to track website traffic from the most common dark social sources.
darksocial  analytics 
november 2018 by paulbradshaw
Why the time is right to shine a light on ‘dark social’
Cohn says the key is to figure out basic demographics on the platforms and the groups who congregate there. He uses the example of a foodie group in New York that could start to send more traffic to food publications and restaurants. “A marketer or publisher wouldn’t know exactly whom to target, but they would have a place,” he wrote. “And they would recognize this community as a gathering place for worthy targets.”
darksocial 
november 2018 by paulbradshaw
Twitter
How to Get More Shares From :

1) Add "share via email" buttons
2) Add share buttons for messaging apps…
DarkSocial  from twitter
september 2018 by pamneely
Twitter
How to Get More Shares From :

1) Add "share via email" buttons
2) Add share buttons for messaging apps…
DarkSocial  from twitter
august 2018 by pamneely
Twitter
How to Get More Shares From :

1) Add "share via email" buttons
2) Add share buttons for messaging apps…
DarkSocial  from twitter
august 2018 by pamneely
Twitter
Want more traffic from social media? You need :

"65% to 84% of what gets shared online gets shared via…
darksocial  from twitter
august 2018 by pamneely

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