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J.D. Power 2017 U.S. Sales Satisfaction Index Study | J.D. Power
Lincoln and Mercedes-Benz Rank Highest among Luxury Brands; Buick Ranks Highest among Mass Market Brands
research  fordc  lincoln  daimler  mbusa  gm  buick 
6 days ago by automotive
2018 Mercedes-Benz S-Class First Drive | Edmunds
More significant changes were made to the model lineup, with the introduction of a new entry-level S450 that has a starting price around $90,000. That's roughly $10,000 less than the new S560, which replaces the previous S550. Under the hood of the S450 is a twin-turbocharged 3.0-liter V6 that produces 362 horsepower, while the S560 get a new twin-turbo V8 that's good for 463 hp.
daimler  mbusa  pipeline 
29 days ago by automotive
Mercedes-Benz weaves 'Justice League' stories into Instagram comics | Mobile Marketer
Six digital comic stories focused on the private lives of the film's characters were created with DC's Custom Creative Studio to be released exclusively on Mercedes-Benz's Instagram channels. The first will debut on Oct. 20, quickly followed by the remaining stories.
daimler  mbusa  brand  content 
5 weeks ago by automotive
LUXURY: Leader Mercedes slips; Lexus closes in on BMW
U.S. sales of luxury vehicles rebounded in September after Hurricane Harvey and inventory shortages hurt August sales. Overall luxury sales rose 4.9 percent last month to 174,504 vehicles. The luxury market continued to underperform the overall industry, which posted a 6.3 percent boost for total U.S. light-vehicle sales last month. All luxury brands posted sales gains in September with the exception of Mercedes.
toyotac  lexus  daimler  mbusa  bmwc  bmw  sales 
6 weeks ago by automotive
Daimler acquires ride-sharing provider flinc
The start-up launched in 2011 and specializes in ride-sharing for short- and medium-haul routes. About 500,000 customers are registered with the platform.

Daimler's other mobility services include the car2go car-sharing provider and the moovel and mytaxi mobility apps.
daimler  technology  ridesharing 
7 weeks ago by automotive
Mercedes-Benz' Slaven says social marketing is people-intensive
Often I'm asked: [Are] television commercials going to die. They're not. It's just you might not see them in the same place you'd always thought you'd see a TV commercial — namely on television. Where you're seeing them with greater frequency is [online] video. How you build them has broadened. You can't be as formulaic with television as you were 10 or 15 years ago. You have to push a little bit more in entertainment. We try to push a little less heavily the price, payment, the "come in, act now" and [push] a little bit more of the brand when we develop for online.
daimler  mbusa  brand  content 
9 weeks ago by automotive
Mercedes spreads its wings at Falcons' new home
The 27-year naming deal came together in 2015, just weeks after Mercedes-Benz USA moved its headquarters to suburban Atlanta from northern New Jersey. Terms were undisclosed, and the company won't comment, but CBS News reported in May that Mercedes is paying $324 million, or $12 million a year, for the naming rights.

Mercedes also holds the naming rights to the Superdome in New Orleans, a 10-year deal that continues through 2021. But the brand aims to put its stamp on the Atlanta stadium in a way it hasn't in New Orleans.
mbusa  daimler  brand  content 
9 weeks ago by automotive
'The game has started': Daimler delivers first electric trucks
The market for electric medium- and heavy-duty trucks is in its infancy. Manufacturers such as Daimler and Navistar International Corp., as well as electric carmaker Tesla Inc. and a host of other new entrants, are racing to overcome the challenges of substituting batteries for diesel engines as regulators crack down on carbon dioxide emissions and soot pollution.
daimler  technology  electric  commercial 
9 weeks ago by automotive
Meet the Mercedes EQA EV concept, introduced at the Frankfurt motor show
Mercedes-Benz previewed an electric hatchback at the 2017 Frankfurt motor show, one of the first models that Mercedes plans to offer as part of its EQ electric sub-brand.
daimler  autoshow  technology  electric  mbusa 
10 weeks ago by automotive
Mercedes dealers boost local ad spending
Mercedes-Benz dealerships increased their spending on local advertising after the automaker stopped auditing how the stores used their Tier 3 advertising money last year.

That result ran counter to the expectations of Drew Slaven, vice president of marketing for Mercedes-Benz USA.
daimler  mbusa  brand  content  retail  tier3 
10 weeks ago by automotive
Mercedes touts 'breath-taking' performance for Project One supercar
The 1,000-hp two-seater brings F1 racing technology to the road for the first time, CEO Dieter Zetsche told journalists at an unveiling here on Monday, ahead of the car's public debut at the Frankfurt auto show on Tuesday.
daimler  mbusa  pipeline  autoshow 
10 weeks ago by automotive
M-B tries to help dealers keep customers
In June, Mercedes said it would lift a restriction on Tier 3 cooperative advertising money. Instead of limiting that spending to new-vehicle sales, dealers were told they could use the money to promote any area of the business. Many dealers praised the change and pledged to shift some spending to service marketing. Dealers and Mercedes expect the move to boost service retention.
daimler  mbusa  service  retail  tier3 
11 weeks ago by automotive

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