CorporateCommunication   40

Edelman - Intellectual Property - Employee Engagement Connections Index
The Connections Index tool is designed to help companies understand the strength, quality and drivers of three key elements of employee connections that are vital to business success: employees’ connection to their company, employees’ connection to their colleagues and employees’ connection to the outside world.
corporatecommunication  corporateculture  media  advertising  indec 
december 2012 by mediaeater
BBC acts to stop Twitter leaks by stars and writers | Media | The Guardian
Now we're all media on our own, employees are facing heavier contractual restrictions on what they can say and cannot say in public, so companies (like the BBC in this case) get to control their message.
twitter  socialmedia  media  microcelebrity  corporatecommunication  corporatetwittering  2011  from delicious
july 2011 by pascalvanhecke
ASNE issues guide to "10 Best Practices for Social Media"
"Social media platforms continue to emerge as essential newsgathering tools. They offer exciting opportunities for reporters to collect information and for news organizations to expand their reach. But they also carry challenges and risks. Enforcing Draconian rules hampers creativity and discourages the spirit of openness that flourishes on social networks. But allowing an uncontrolled free-for-all opens the floodgates to potential problems and leaves news organizations vulnerable for the comments of employees who tweet before they think.

What's an editor to do?

There is no single right answer, but ASNE has made it easier for members who are grappling with these sticky issues by reviewing the social media rules of leading mainstream news organizations and identifying the best-practice themes at the heart of the best policies.

Organized by the 2010-11 Ethics and Values Committee and written by Politico's James Hohmann, "10 Best Practices for Social Media" is designed as a framework to help editors form their own policies. In addition to brief explanations about why each theme is included, the white paper includes "teachable moments" illustrating the lurking dangers for journalists who get it wrong. The paper also includes an appendix compiling the full text of the social media policies that were collected, ranging from the Roanoke Times' 1500-word guide to one editor's simple admonishment: "Don't be stupid.""
socialmedia  web2.0  corporate  corporateCommunication  casestudy 
may 2011 by ckatzenbach
Google chief: only miscreants worry about net privacy • The Register
hen the privacy question appears, Google likes to talk about the people asking the questions. But the problem lies elsewhere: with the millions upon millions blissfully unaware of the questions.

If you're concerned about your online privacy, you can always put the kibosh on Google's tracking cookies. You can avoid signing in to Google accounts. And, yes, you can avoid using Google for anything Eric Schmidt thinks you shouldn't be doing. But most web users don't even realize Google is hoarding their data.

CNBC asks Schmidt: "People are treating Google like their most trusted friend. Should they be?" But he answers by scoffing at those who don't trust Google at all.
google  privacy  corporatecommunication  quote  infosec 
december 2009 by mediaeater
For Companies, a Tweet in Time Can Avert PR Mess -
"We're getting to a point if you're not responding, you're not being seen as an authentic type of brand," says Mr. Brown.
media  marketing  socialmedia  twitter  casestudy  corporatecommunication 
august 2009 by mediaeater
Official Google Blog: Google accounts on Twitter
Like lots of you, we've been drawn into Twitter this year. After all, we're all about frequent updates ourselves, and there's lots happening around here that we want to share with you. Of course, we enjoy watching, and contributing to, the tweetstream (we hope you find our tweets useful, too). Because there are many programs and initiatives across the company, we've got a number of active accounts. Here's a list of the current ones. We'll update this list from time to time.
google  business  official  reference  corporatecommunication  twitter 
july 2009 by mediaeater
Riding Social Media's Trojan Horse - Conversation Starter -
For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness. Some companies open that Trojan Horse and conclude it's more trouble than it's worth. Sure, it would be great if our customers read our blog instead of relying on media reports about our products....but if that means I have to not only read but actually respond to their complaints, heck, let's go back to press releases. Other companies open the Trojan Horse and discover that while the g[r]eeks sure can make a mess, it's a mess that takes them in a useful direction. It's embarrassing that our customers are Twittering us to complain about our product's lack of durability...but maybe that's a sign we need to focus on improving our product. In fact, maybe we can use Twitter to get suggestions on how to improve; and look at the great response we get when we ask for those suggestions!
brand  socialmedia  corporateculture  corporatecommunication  blogging 
june 2009 by mediaeater
IOC: All Your Blog Are Belong to Us | Citizen Media Law Project
many of the restrictions on athletes' speech will seem familiar from the IOC's previous guidelines, issued during the 2008 Games in Beijing. These include prohibitions on the posting of any sound or video (or "still pictures . . . reproduced in a sequential manner, so as to simulate, in any way, moving images") recorded while on the Olympic grounds and the posting of any photos depicting "any sporting action of the Games or the Opening, Closing or Medal Ceremonies," as well as requirements that any material posted "should at all times conform to the Olympic spirit and the fundamental principles of Olympism . . . and be dignified and in good taste." New on the list: athletes will be prohibited from using the iconic Olympic rings on their sites. But, in a boon for local newspapers, the IOC has lifted the restriction on athletes posting on third-party websites, thus allowing local readers to follow the Olympic experiences of their hometown heroes.
IOC  olympia  blogging  zensur  weblogs  corporateCommunication 
may 2009 by ckatzenbach

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