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OTT Breaks Out of Its Netflix Shell - comScore, Inc
I'm fairly skeptical of the numbers in this report, but there a couple conclusions that I think are safe. One, OTT is not a mutually exclusive, winner take all market. Several services are complementary or address specific use cases that do not encroach on each other. Two, we may be approaching a tipping point of usage. Over 50% of broadband households accessed an OTT service in December according to comScore, with average usage of over an hour a day. That is significant, and is likely to attract even better content, which can fuel an accelerating move to OTT platforms as a whole.
shrinkingbundle  comscore  OTT  nflx  youtube  SlingTV 
june 2017 by shrinkingbundle
ComScore to offer viewership numbers for Netflix, Amazon, Hulu | FierceCable
In an apparent "breakthrough" comScore is promising to provide viewership data for the likes of OTT services like Netflix, Amazon and Hulu. Up until this point, viewership statistics on these platforms have largely been unknown, besides the fact that they're growing. Viewership data has been a mess of late as the transition from linear TV (and set top boxes) to OTT has been difficult to capture, so this would be a significant step in the right direction. Just how much time do people Netflix and Chill?
shrinkingbundle  comscore  NFLX 
may 2017 by shrinkingbundle
Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics – Adweek
In light of its recent video fiasco and growing pressure from advertisers to open up its so-called walled garden for more third-party verification, Facebook today is announcing a ton of changes to its measurement system.

Facebook has added a new metric called "video watches to 100 percent," which tracks both completed views and completed audio. "Video watches to 100 percent" replaces a previous stat that was called "video views to 100 percent." With the addition of the new metric, Facebook estimates that there will be a 35 percent increase in the count of watches to 100 percent.
Facebook  onlineadvertising  metrics  transparency  partnership  Nielsen  Comscore  AdWeek  2017 
february 2017 by inspiral
Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more | TechCrunch
Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with other platforms, like TV or print.

The company, in the past, has been taken to task for not offering clear metrics, and, at the end of last year, Facebook announced a series of metrics bugs and errors that led to inaccurate reporting of critical data. By working with third-parties like Nielsen and comScore, which become Facebook partners last spring, the goal has been to ensure that advertisers are able to trust their ad delivery data.
Facebook  partnership  Comscore  Nielsen  metrics  onlineadvertising  comparison  televisionadvertising  printadvertising  Techcrunch  2017 
february 2017 by inspiral
Facebook admits fourth measurement error
Facebook said that third-party measurement firm, comScore, had found it was undercounting traffic from iPhone users. 

Instant Articles allows publishers to upload their content directly to Facebook, cutting down on loading times while providing an option for them to sell their own advertising and keep 100% of the revenue.

In an update to a previous blog post, Facebook said: "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore.
Facebook  metrics  review  critique  Comscore  Campaign  2016 
december 2016 by inspiral
The 2016 U.S. Mobile App Report - comScore, Inc
Some key topics covered in the report include:

The implications of smartphone apps’ growing share of digital media usage time
The dynamic between mobile web’s critical role in expanding audience reach and the app’s role in high user engagement
The value of the smartphone home screen, how users interact with it, and other consumer habits on mobile
Demographic and behavioral profiling of the app users, including heavy app downloaders
Deep dives into some of the largest and fastest growing apps, including Facebook, Snapchat and Pokémon GO
The top apps among Millennials, and this group’s influence in all facets of app behavior
mobileapps  mobileinternet  smartphones  demographics  penetration  statistics  Facebook  Snapchat  Pokemon  USA  Comscore  2016 
september 2016 by inspiral
Mobile Web Is Top Of Funnel, Mobile App Is Bottom Of Funnel – AVC
"First things first. Mobile web unique visitor growth is faster than mobile app visitor growth and the lines are diverging."
mobile  apps  goldrush  comscore 
september 2016 by grigs
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps - comScore, Inc
The app was released in early July, and in its first full month of reporting, data from comScore Mobile Metrix® showed that it ranked as the 13th largest mobile app with 55 million unique visitors across smartphone and tablet. This represents more than 30% of the total mobile app population, even edging out a couple of social media heavyweights for the month.


For as long as comScore has been measuring digital audiences, there really isn’t even a remotely comparable instance of a website or app capturing such a large audience in such a short period of time. The closest any other app comes to this sort of jump is when Walmart incorporated its Savings Catcher feature during back-to-school season in 2014 and grew from 4 million app users in July to more than 24 million by November. That took four months to grow by an incremental 20 million users, which is very impressive, but Walmart also had the benefit of building off a massive existing customer base
Pokemon  PokemonGo  growth  statistics  penetration  consumer  mobileapps  USA  Comscore  2016 
august 2016 by inspiral
YouTube Pips Facebook for Unique Visitors in the UK - eMarketer
Google’s position at the head of the digital table in the UK was confirmed by June 2016 data from comScore MMX Multi-Platform. It found that Google sites pulled in the most unique visitors that month, with 46.6 million visiting its various digital properties.

Drilling down into the separate sites, though, highlights the growing influence of Facebook. A Google property still topped the charts of individual sites—YouTube, with 39.6 million unique visitors—but the main Facebook site wasn’t far behind, with 38.8 million visitors, tying for second with Google Search.
internet  statistics  Google  Youtube  GoogleMaps  Gmail  Android  Google+  Blogger  Microsoft  Bing  MSN  MicrosoftOutlook  Skype  MicrosoftOffice  Facebook  FacebookMessenger  Instagram  WhatsApp  UK  Comscore  eMarketer  2016 
august 2016 by inspiral
Ad Fraud: Digital’s Newest Bad Guy - comScore, Inc
Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer to this question is an unequivocal “no.” After all, if an ad is not seen, then it can’t possibly do its job of having an impact on the consumer. 
onlineadvertising  onlinevideo  fraud  invalidtraffic  nonhumantraffic  research  review  critique  guide  Comscore  2016 
june 2016 by inspiral

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