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MAGA  TRUMP  Clinton  USA  from twitter
22 days ago by georgembodziony
Trump's campaign said it was better at Facebook. Facebook agrees • Bloomberg
Sarah Frier:
<p>Donald Trump’s presidential campaign has boasted often that it made better use of Facebook Inc.’s advertising tools than Hillary Clinton’s campaign did. An internal Facebook white paper, published days after the election, shows the company’s data scientists agree.

“Both campaigns spent heavily on Facebook between June and November of 2016,” the author of the internal paper writes, citing revenue of $44m for Trump and $28m for Clinton in that period. “But Trump’s FB campaigns were more complex than Clinton’s and better leveraged Facebook’s ability to optimize for outcomes.”

The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump’s campaign, which was focused on finding new donors, and Clinton’s campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump’s budget asked people on Facebook to take an action, like donating, compared with 56% of Clinton’s…

…Trump ran 5.9 million different versions of ads during the presidential campaign and rapidly tested them to spread those that generated the most Facebook engagement, according to the paper. Clinton ran 66,000 different kinds of ads in the same period.</p>


And yet (I feel faintly obligated to point out) Trump lost the popular vote by millions of votes, and prevailed because 77,000 votes in three key states went his way; his winning margins in each of those states was smaller than the number of votes that went to the most popular third candidate.

Trump did Facebook better, but we need even more granularity to get clarity on what happened.
trump  facebook  clinton  election 
22 days ago by charlesarthur
How A Twitter Fight Over Bernie Sanders Revealed A Network Of Fake Accounts
Allison Rowe’s account uses the picture of Dr. Roberta Guilizzoni, an Italian physicist who works at the National Physical Laboratory in London. Baylee Allmon’s picture is actually the Bosnian model Nejla Hadzic. The account of Callie Calloway uses a picture of Kelsey Lundy, a lobbyist in Arizona for Compass Strategies. Cameron Gibson offers an image of the freelance travel writer Sarah Gordon that appeared in the Daily Mail. Francie McCormack has taken her picture from the Twitter account of Callie Maries. The photo of Lena Robinson is actually Ashlynn Sparks, an Alabama teenager who was shot to death in 2016.
Politics  election2016  Bernie_Sanders  Clinton  Hillary_Clinton  corruption  Russia  treason  grade_A  social_media 
6 weeks ago by Marcellus
Why Donald Trump Was the 'Perfect Candidate' for Facebook —Alexis C. Madrigal | The Atlantic “Here is the central tenet of Facebook’s business: If lots of people click on, comment on, or share an ad, Facebook charges that advertiser less money to re
The University of Virginia media-studies professor Siva Vaidhyanathan, who has a book coming out on Facebook in September—Antisocial Media: How Facebook Disconnects Us and Undermines Democracy—had a stark response, especially with the midterms six months away. “There is no reform. The problem with Facebook is Facebook,” he told me. “When you marry a friction-free social network of 2 billion people to a powerful, precise, cheap ad system that runs on user profiling you get this mess. And no one can switch it off. So we are screwed.”
winning-slowly-season-6  facebook  clinton  alexis-madrigal  trump  elections  advertising 
8 weeks ago by chriskrycho
Monica Lewinsky: Emerging from “the House of Gaslight” in the Age of #MeToo | Vanity Fair
House of Representatives decided to publish Ken Starr’s commission’s “findings” online—just two days after he had delivered them—it meant that (for me personally) every adult with a modem could instantaneously peruse a copy and learn about my private conversations, my personal musings (lifted from my home computer), and, worse yet, my sex life... If the Internet was a bête noire to me in 1998, its stepchild—social media—has been a savior for millions of women today (notwithstanding all the cyberbullying, online harassment, doxing, and slut-shaming).
56k  clinton  90s  media 
8 weeks ago by jomc

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