CRM   19467

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Qualtrics acquired – SAP’s high priced bid to solve customer experience
"SAP just poneyed up $8bn for Qualtrics, a company that provides analytics in the customer experience space. Does it make sense? Well yes - but only if companies actually care in the first place."
analytics  planning  and  data  analysis  crm  customer  experience  service  management 
4 days ago by jonerp
The Experience Economy – Stratechery by Ben Thompson
To win in the experience economy there are two pieces to the puzzle. SAP has the first one: operational data, or what we call O-data, from the systems that run companies. Our applications portfolio is end-to-end, from demand chain to supply chain. The second piece of the puzzle is owned by Qualtrics. Experience data, or, X-data. This is actual feedback in real-time from actual people. How they’re engaging with a company’s brand. Are they satisfied with the customer experience that was offered. Is the product doing what they expected? What do they feel about the direction of their employer?

Think of it this way: the O-data tells you what happened, the X-data tells you why it happened. At present, there is not technology company that brings these two worlds together. In particular, this exposes the structural weaknesses of CRM offerings, which are still back-office focused. Experience management is about helping every person outside of companies influence every person inside a company. So SAP and Qualtrics will do just that: the strategic value of this announcement is rivaled only by the business value
cx  customer  experience  UX  crm  relationship  marketing 
5 days ago by sparkey
Open Source ERP and CRM | Rukovoditel
The Rukovoditel platform is your own unique application, which you create yourself, based on your needs! Using a variety of settings, you will be able to deploy Rukovoditel management system on your server.
Versatile and flexible customization is the core feature of Rukovoditel. This is why Rukovoditel can be used in many areas. It adds clariy to the structure and roles of all users within projects and boots productivity.
In the open source version Rukovoditel will come with a full set of necessary tools. You can create an unlimited number of Entities and Fields and customize the appearance of lists and forms. Quickly distribute access rights to groups of users and import data from Excel files.
A full list of features can be found on the "Features" page.
5 days ago by kOoLiNuS

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