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Fintech Fictions, Fallacies, and Fantasies
July 20, 2015 | Subscribe to The Financial Brand for Free

A Snarketing post by Ron Shevlin

There’s No Debate

Towards the end of the Great Debate (referenced at the beginning of this post), I suggested that the question at hand–Who would rule banking: fintech or banks?–was the wrong question to ask. There is no one or the other. Banks need fintech, fintech needs banks. And banks become fintech, as fintech become banks.

In many ways, fintech is a–or the–path to reinvention for many banks. This is why a Capital One acquires design firms, or a BBVA acquires a Simple. It’s not simply to acquire the technology, and certainly not to “usurp the threat of FinTech by co-opting it.” It’s to inject new thinking and new capabilities into the company.
fin-tech  myths  fantasies  financial_services  banks  Fortune_500  brands  symbiosis  large_companies  start_ups  capabilities 
7 days ago by jerryking
Big Companies Should Collaborate with Startups
Eddie YoonSteve Hughes
FEBRUARY 25, 2016

Growth is increasingly hard to come by, so large companies are increasingly looking to entrepreneurs to help them find it. In the food and beverage category, growth came from 20,000 small companies outside of the top 100, which together saw revenue grow by $17 billion dollars.
Despite that aggregate revenue growth, not every startup is successful — in fact, the vast majority will fail.

Ironically, startups and established companies would both improve their success rates if they collaborated instead of competed. Startups and established companies bring two distinct and equally integral skills to the table. Startups excel at giving birth to successful proof of concepts; larger companies are much better at successfully scaling proof of concepts.

Startups are better at detecting and unlocking emerging and latent demand. But they often stumble at scaling their proof of concept, not only because they’re often doing it for the first time, but also because the skills necessary for creating are not the same as scaling. Startups must be agile and adapt their value proposition several times until they get it right. According to Forbes, 58% of startups successfully figure out a clear market need for what they have.

In contrast, big companies often end up launching things they can make, not what people want.

Successful collaboration between startups and established companies must go beyond financial deals: it must be personal and mission-oriented.....areas of emerging and latent demand are often highly concentrated.... spend time physically in hotbeds specific to your sector. ....met people...walk the aisles ...... explore up and coming datasets. SPINs is a retail measurement company that covers the natural and organic grocers. Yet too many companies don’t even bother to acquire this data because they dismiss it as too small to matter.....Just as important as personal knowledge are personal relationships. ...spend time with customers....skew more toward emerging customers......connect with key people who have tight connections with both startups and established companies in your industry.....collaboration needs to be mission-oriented, meaning it has to be focused on something larger than financial success. ......Executives who wish to tap into the growth of these smaller companies will find that having a big checkbook is not going to be enough, and that waiting for an investment banker to bring them deals is the wrong approach. A mercenary mindset will only go so far. When big companies try to engage with startups, a missionary mindset will create better odds of success.
large_companies  Fortune_500  brands  start_ups  collaboration  face2face  mission-driven  personal_meetings  personal_touch  information_sources  personal_relationships  personal_knowledge  HBR  growth  funding  M&A  success_rates  latent  hidden  proof-of-concepts  mindsets  missionaries 
9 days ago by jerryking
Social Listening and Analytics - Brandwatch
Powerful social listening and analytics, chosen by 1000s of pioneering brands and agencies all over the world.
analytics  brands 
14 days ago by angelmoma
McDonald’s is going to play SXSW this year — Quartz
Svati Kirsten Narula
March 03, 2015

McDonald’s will host three “pitch sessions” at SXSW on March 13, offering an audience for tech startups with ideas for innovation in three categories:
Reinventing the Restaurant Experience: “This is not about tweeting, ordering online or Wi-Fi connectivity…. We are talking about multiple screens, proximity technology, personalization and even smart packaging.”
Content Creation: “Brands have to co-create content with communities, curate daily content to stay relevant, and create content with social in mind. How can brands tap into new content partners and models that can tackle these objectives?”
Transportation and Delivery: “Our existing idea of door-to-door delivery and drive-thru will soon be obsolete. Imagine a world where drones could deliver you food while you’re driving down the highway.”
The best pitch will earn the presenter a trip to McDonald’s corporate headquarters, where he or she will be invited to pitch directly to the company’s C-suite. McDonald’s says pitches will be evaluated based on “current traction and milestones,” “market potential,” “customer value proposition and service offering,” and “overall brand fit.”
brands  McDonald's  SXSW  digital_strategies  sponsorships  millennials  Fortune_500 
18 days ago by jerryking

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