Brands   7094

« earlier    

From Diaper to Soda Makers, Big Brands Feel the Pinch of a Consumer Pullback - WSJ
By Sharon Terlep, Jennifer Maloney and Annie Gasparro
April 26, 2017

Some blamed the weak start of the year on higher gas prices, bad weather and other external factors, while other executives pointed to shifting consumer tastes. Analysts say some big brands, such as Gillette and Yoplait, are losing ground to upstarts. Overall purchases of consumer packaged goods in the U.S. declined 2.5% in unit terms in the first quarter, according to Nielsen.....consumers are cutting back purchases, aggressively seeking deals and drawing down supplies at home. At the same time, he said, a growing affinity for beards has played a big part in driving down razor sales, which contributed to a 6% organic sales decline for P&G’s grooming unit....PepsiCo, like big food rivals Kraft Heinz Co. and Nestlé, is struggling as consumers shift away from diet sodas and processed foods to fresher and healthier options. It has launched new products, such as a premium bottled water brand, to adjust to the shift.....For food and nonfood staples, big brands are struggling more than the overall industry. The 20 largest consumer packaged goods companies last year had flat sales while smaller ones posted sales growth of 2.4%, according to Nielsen.

Wal-Mart Stores Inc., meantime, has been reducing inventories and slashing prices as it fights to compete with Amazon.com Inc. and European discounters moving into the U.S. Those cuts are eating into its own profit and, in turn, leading the world’s biggest retailer to put pressure on its vendors.........The dynamics are driving tough choices for companies as they are forced to decide between reducing prices and ceding market share. PepsiCo and Coca-Cola Co. have been shrinking packages and raising prices.
brands  large_companies  volatility  P&G  Gillette  Yoplait  CPG  Wal-Mart  PepsiCo  healthy_lifestyles  Kraft_Heinz  Nestlé 
12 hours ago by jerryking
Simple Icons
SVG icons for popular brands.
icons  free  svg  design  brands 
yesterday by e2b
When I returned to advertising after 10 years, I assumed it would have changed – I was wrong | The Drum
Great online content is either funny, useful, beautiful or inspiring. Great online brands do all four of those things. Victoria’s Secret is hilarious on Instagram. Rude Health is angry and ranty on YouTube. They bring surprise instead of consistency, and match their tone to the platform, rather than expect their audience to change emotional gear.
content  brands 
yesterday by ronnussey
Twitter
More of an issue w harassers than w but general etiquette is to not tag folks in when they've clearly…
brands  from twitter
3 days ago by hypatia
Simple Icons
SVG icons for popular brands.
webdesign  logos  resources  brands  svg  icons 
4 days ago by Jolantis
At Luxury Stores, It Isn’t Shopping, It’s an Experience - WSJ
By Christina Binkley
April 16, 2017

What do luxury retailers in urban areas do when they face heavy pressure from the internet? Make their stores an experience. The high-end stores of tomorrow won’t try to compete with online retailers on price or convenience. Instead, they’ll do what many luxe shops are experimenting with now—turning themselves into destinations that customers go to visit instead of simply shop.....Stores will offer human connections, entertaining discoveries and dining options. And instead of being designed to feature one kind of inventory, the stores will function like pop-ups—completely changing what they offer from time to time, or even sweeping products aside to host community events......digital-native shoppers will determine how stores look and function, particularly in cities, where online alternatives with two-hour delivery windows are already plentiful.....

“Selling things isn’t going to be obvious. It’s going to be about selling experiences,” says John Bricker, creative director for Gensler, one of the world’s largest architectural firms with a global retail design practice......In some cases, retailers go so far to create destinations that they don’t even try to sell their signature products. The Gensler-designed Cadillac House in the lobby of the car maker’s New York headquarters is an art gallery and coffeehouse, with luxe white sedans on display by the entrance. People wander in for free Wi-Fi, then get familiar with the car brand by examining the vehicles, says Mr. Bricker. (The cars can’t be purchased there; legally, one must buy from a dealer.)....The strategy of providing a total experience is also spreading to independent retailers that aren’t aiming solely at high-end customers......These shifts are being followed by mass retailers as well. The idea: to move beyond the big-box strategy of the past—where companies built giant stores that people would go out of their way to visit—and build specially tailored stores in urban areas where customers live......Target recently decided to invest $7 billion in renovating its huge suburban stores and building new small-format urban stores, in a strategy to use the large stores as distribution centers for digital orders while creating a network of small city stores that will be located within easy reach of urban dwellers, both for offline shopping and picking up or returning online orders.

Brian Cornell, Target’s chief executive officer, says products will be selected for local populations by store managers who place orders from a catalog—less pet food and more snacks and notebooks for a store near a college campus, for instance.

Target looked at stores like Story in forming the strategy. “We learned a lot about agility,” from Story,
retailers  e-commerce  luxury  customer_experience  big-box  millennials  experiential_marketing  small_spaces  Target  agility  pop-ups  digital_natives  galleries  coffeehouses  brands  personal_connections 
5 days ago by jerryking
Simple Icons
SVG icons for popular brands.
free  webdesign  icons  svg  icon  design  logos  brands 
10 days ago by braposo

« earlier    

related tags

(ft.  -  2  2017  3  3g_capital  4  5  about  ad  ads  advertising  agility  analysis  analytics  and  angels  anti-capitalism  article  asia  austin  authenticity  baby  bad  banks  best  best_of  bf  big-box  blockchain  blog  boutique_hotels  branded  brandes  branding  brands  bundles  business  canadiana  canner  capabilities  capitalism  care  career  child  coffee  coffeehouses  collaboration  collection  community_support  computers  congestion  consumer_behavior  consumerism  content  contrarian  cooker  cooking  cool  corer  corporate  cost-benefit  cost-cutting  cpg  cultural_touchpoints  customer_experience  customers  d2c  daniel  data  data_driven  davidbowie  daywithoutawoman  dc:creator=horningrob  dctagged  debt  delicious  design  digital  digital_natives  digital_strategies  downsizing  e-commerce  economics  education  efficiencies  emotional_commitment  engine  enthusiasts  exits  experiential_marketing  face2face  facebook  fantasies  fast-food  favorite  fernandez-mateo  fin-tech  financial_services  fintech  fluffy  food  for  fortune_500  franchising  free  funding  funny  fusion  galleries  get  gillette  goodwill  google  gourmet  government  graphic_design  graphics  growth  handcrafted  handoffs  hbr.org  hbr  hbspnews  healthy_lifestyles  hidden  history  hoteliers  hotels  howto  iab  icon  iconic  icons  identity  in-store  infant  information_sources  innovation  inspiration  instragram  insurance  insurtech  interesting  investor  iwd2017  job  journal  jwt  kendalljenner  kitchen  know  kona  korean  kpi  kraft_heinz  lacroix  large_companies  latent  law  layoffs  limitations  logo  logos  long-term  luxury  m&a  maps  marina_strauss  marketing  marketingtips  match-making  mcdonald's  media  medicine  metrics  millennials  mindsets  mission-driven  missionaries  mobile_applications  monetary-fiscal  money  more)  myths  need  nestlé  nfp  no-attribution-required  operations  oral  order_management_system  organic  organizational_culture  p&g  paid  pepsi  pepsico  perfect  personal_connections  personal_knowledge  personal_meetings  personal_relationships  personal_touch  pineapple  planning  political_rhetoric  pop-ups  popular  post  pr  pressure  private_equity  producthunt  products  progression  proof-of-concepts  protest  public  r&d  ranking  relations  resources  restructurings  retailers  revenge_effects  rice  sales  search  services  shoes  shortcomings  show-and-tell  shrm  slicers  small_spaces  smartphones  snapchat  social  socialmedia  socialmediamarketing  soviet  spiky  sponsorships  starbucks  start_ups  status  staying_hungry  success_rates  supply_chains  svg  sxsw  symbiosis  target  targeting  tech  tennis  texas  the  theamericanlawyer  tim_hortons  time-preference  to  toodlers  tools  toothbrush  toothpaste  top  touse  transformational  trends  trump  twitter  usa  value  vc  venture_capital  video_clip  visualization  volatility  wait_times  wal-mart  wear  webdesign  wine  women  woodenware  working-stiff  yoplait  your  youtube 

Copy this bookmark:



description:


tags: