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Open Strategy - school of planning
brand basis: feldwick en byron herlezen, een basiskader voor mezelf maken + schrijf hier een BLOG over!!!
3 days ago by gulinski
Businesses must quickly count the cost of cyber crime
8 July /9 July 2017 | Financial Times | Brooke Masters.

Transparency without the full facts can be dangerous....Cyber attacks are frightening and hard for investors to evaluate. Quantify, to the extent possible, the impact as quickly as you can.
malware  Mondelez  cyber_security  WPP  transparency  cyberattacks  brands 
4 days ago by jerryking
Lego Turns to Digitally-Savvy Dane as Its New CEO - WSJ
By Saabira Chaudhuri
Updated Aug. 10, 2017

Lego named named Niels B. Christiansen, the 51-year-old former boss of Danish industrial group Danfoss A/S, as its new CEO. He replaces Bali Padda, a 61-year-old Brit who in December became Lego’s first non-Danish chief since its foundation in 1932.....The appointment comes as Lego, which employs 18,500 people, grapples with slowing sales growth and competition from smartphone apps and videogames. It is locked in battle with Mattel Inc. to be the world’s largest toy company by sales. For now, Mattel is slightly bigger, with $5.46 billion in revenue last year. Lego sales rose 6% last year to $5.38 billion, following a decade of double-digit growth, after a big marketing push in the U.S. failed to lift stalled sales there......Like rival Mattel, Lego is intensely focused on modernizing its toys for a digital era in which children spend more time on tablet computers and smartphones. The company launched an app in February that functions as a mini-social network, allowing children to share what they build online. It has also created Lego Boost, which combines computer coding with brick play, and is focusing on ways to use smartphones to bridge physical and digital play.

The executive reshuffle comes as arch rival Mattel has also sharpened its focus on technology. Earlier this year it named Margaret Georgiadis, a former president of Americas at Alphabet Inc.’s Google as its new CEO......Mr. Christiansen as having “transformed a traditional industrial company into a technology leader” while at Danfoss. He said the new CEO would look for digital opportunities in everything from sourcing and manufacturing to engaging with consumers and retailers, who are increasingly moving online.
Lego  brands  digital_strategies  Denmark  CEOs  appointments  toys  Mattel 
8 days ago by jerryking
RT : should have a positive to gain and create a . Here are ways to do it properly.…
trust  network  reputation  Brands  from twitter
12 days ago by ormg
Beer Branding Gone Wild – Czech-Style
sharing Beer Branding Gone Wild – Czech-Style - Advertising Specialty Institute
branding  suaju  brands  from twitter_favs
14 days ago by jerrythepunkrat
[no title]
Exposure to the Walmart slogan Save money. Live better. increases spending
brands  persuasion  advertising  dialogue 
18 days ago by Walpole
RT : 10/ But EICs should be wary, all the same. Once you let the make your edi…
brands  from twitter
18 days ago by AramZS
What's most valuable ? The top 5 are now all companies reports .
cloud  tech  brands  socialmedia  from twitter_favs
20 days ago by dtomoff
Will Packer Starting Production Company With Backing From Discovery and Universal
JULY 25, 2017 | The New York Times | By MICAH MAIDENBERG.

Mr. Will Packer, 43, is already known as one of the prominent African-American producers in Hollywood, with movies that have grossed more than $1 known for his work in movies, including the “Ride Along” films and “The Wedding Ringer.” Now he wants to take aim at consumers using just about every other form of contemporary media.....Packer is starting a new company, Will Packer Media, with backing from Discovery Communications and Universal Pictures. The new entity aims to develop a wide range of programming, from television shows and documentaries to short-form digital videos and advertising campaigns.....telling stories the way that a given story should be told...without having to look at it as one particular type of content for one particular medium.”.....To support the company’s planned advertising campaigns, Will Packer Media bought a marketing and technology company called Narrative that was founded in 2013 by the mogul Russell Simmons and the advertising executive Tricia Clarke-Stone. The company will take the name WP Narrative.

Ms. Clarke-Stone said combining her enterprise with Mr. Packer’s new company would allow for storytelling at the intersection of entertainment, innovation and branding. Working with Mr. Packer, for example, will give her team greater access to Hollywood talent.

“Brands now have a new standard they have to live by,” she said, explaining that they must act as broadcasters, publishers and entertainers. ”That’s the only way to engage with audiences.”
Hollywood  African-Americans  storytelling  movies  packaging  producers  brands  television  advertising  Discovery  Universal  films 
23 days ago by jerryking
Worldvectorlogo — Brand logos free to download
Worldvectorlogo has the largest SVG logo vector collection. All logos work with EPS, AI, PSD and Adobe PDF. No account and unlimited downloads for free.
icons  logo  svg  vector  brands  design 
27 days ago by jeff.mitchel

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