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Lou Dungate
"Lou Dungate is an eponymous label, based in London. Focussing on sustainable production and luxury natural fibres, the core collection comprises of cashmere scarves and accessories. A self-taught knitter, Lou created knitwear professionally, by hand, for seven years and founded an award-winning wool shop before launching the label. Dedicated to promoting a slow and ethical lifestyle, Lou eschews the traditional fashion model in favour of creating timeless pieces of the finest craftsmanship, for a life well lived.
All Lou Dungate pieces are made with yarns spun in a family-owned mill in Italy that is over 50 years old. The mill is committed to the highest possible ethical and environmental standards of cashmere production.
The paper tags used on Lou Dungate products are fully recyclable and biodegradable, made with pulp that is certified by the Forest Stewardship Council (FSC).
By 2020, our aim is to establish a circular fashion model by offering repair services and recycling facilities. The beauty of working with natural fibres means that Lou Dungate knitwear can be felted, to create new products like slippers and coats."

Fashionmeetsorganic  Cashmere  UK  sustainablefashion  Brand  luxury  Scarf  accessories  knit  Ethical_fashion 
9 hours ago by eocas
An AI Tried to Write the Perfect Lexus Ad. Here’s a Scene-by-Scene Look at What It Was Thinking – Adweek
The automaker and agency The&Partnership have created what they describe as the first ad both written by an AI and directed by an Oscar winner  (Kevin Macdonald, who won Best Documentary for One Day in September in 2000).

Creating the ad required a massive amount of back-end work, including the visual analysis of the past 15 years of Cannes Lion-winning car and luxury ads. But before we get into the details of how it was made, let’s take a look at the ad itself:
toyotac  lexus  brand  content 
yesterday by automotive
Subaru's 'Share The Love' Features New Forester 11/16/2018
Now in its 11th year, the effort focuses on the automaker’s national charity partners: The American Society for the Prevention of Cruelty to Animals, Make-A-Wish America, Meals on Wheels America and National Park Foundation.

From Nov. 15 to Jan. 2, Subaru will donate $250 to the customer’s choice of one of the national charities for every new Subaru vehicle purchased or leased at more than 628 participating Subaru retailers nationwide.
subaru  brand  content 
2 days ago by automotive
Cadillac Gets Funny For New York Swan Song 11/15/2018
The automaker's “Now That’s a Cardiac” features comedic duo John Mulaney and Nick Kroll taking viewers on a misguided tour of the city. reprising their characters from their Broadway show “Oh, Hello.”
gm  cadillac  brand  content 
2 days ago by automotive
CuriosityStream's Toyota Theater Features Free Anti-Car Documentaries 11/14/2018
I was curious about CuriosityStream’s three-year-old science and tech documentary service, but reluctant to take out a subscription. So I tried CuriosityStream’s three-month-old, free, advertiser-supported service called Showcase.

In August, CuriosityStream said Showcase would have six category-exclusive sponsors before year’s end. So far, two are on board: Toyota (automotive) and Sprint (telecommunications).  

Toyota Theater has seven videos. Four are Toyota commercials, while three are episodes of a series, “Dream the Future,” in which narrator Sigourney Weaver promises to take us on “an amazing journey to 2050.”
toyotac  toyota  brand  content 
2 days ago by automotive
Marvel Comics: Using Fame, Feeling And Fluency To Get A Small Brand Big
Feeling and Fluency are how small brands can build Fame. And thanks to Stan Lee, Marvel were masters at acting famous. There were only eight comics? OK, but those eight would all add up each month to one giant, ever-developing story. Only a few people you knew read Marvel? Fine, but like Apple users in the 80s, those few were part of something big and growing. Finally, the company’s visibility increased to the point where Marvel could demand an end to that hated distribution deal. The eight comic limit was dropped.
tomewing  brand  branding  comics 
5 days ago by Vincennes
FCA Launches "Big Finish" Campaign | Autosphere
Distributed through television, social and digital channels “Big Finish” features actress Kathryn Hahn and a whole roster of musical renditions of holiday classics by artists, including multiplatinum, Grammy-nominated band OneRepublic, plus an original track from Gwen Stefani on her newly released deluxe holiday album “You Make it Feel Like Christmas.”
fca  brand  content 
5 days ago by automotive
A Nurse Drove His Tundra Through the California Wildfires to Save Victims. So Toyota Is Replacing It – Adweek
Toyota is replacing the Toyota Tundra truck of a nurse who destroyed his own trying to get his colleagues and patients to safety in the midst of the California wildfires.

Last week, Allyn Pierce—a nurse who manages the intensive care unit at Adventist Health Feather River Hospital in Paradise, Calif., a town destroyed by the recent wildfires that have recently ravaged the state—drove his truck through the flames to return to the hospital where he worked in order to offer medical assistance to locals.
toyota  toyotac  brand  content 
6 days ago by automotive
Lexus Launches Key Holiday Advertising Campaign |
To extend the reach of the campaign, adaptions and translations of “Joy” were created for Asian-American audiences across five key markets, while “Memories” and “Celebrations” have been adapted for Black and Hispanic audiences, respectively.
The broadcast spots begin airing nationally today on prime time, late night, cable, sports programming and more. The print campaign features bright product-focused imagery, noting, “‘Tis the season for great offers on the gift you can unwrap again. And again. And again.”
toyotac  lexus  brand  content 
7 days ago by automotive
Stan Lee appeared in some pretty good car ads | Advertising - Ad Age
"I want the advertising group of the automobile association to take this to heart," he said. "I will not buy a car the television ad of which shows it driving around. If that's all it can do, I don't want it."

This might explain why when Lee decided to do an Audi ad, it was the furthest thing from a sheet metal play. In April 2015, he appeared in a short film promoting Audi's sponsorship of the then-upcoming "Avengers: Age of Ultron." The spot riffed on Lee's famous pastime of appearing in cameos in the various Marvel films.
brand  content 
7 days ago by automotive

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