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IBM and Mediaocean ink blockchain partnership with Kellogg's, Kimberly Clark and Unilever as launch clients | The Drum
IBM iX and Mediaocean have lifted the lid on a blockchain network geared towards bringing greater simplicity to the digital media supply chain with brands and publishers including Kellogg's, Kimberly Clark, IBM Watson Advertising and Unilever all on board at launch.
The pair made the announcement as the second day of Cannes Lions Festival of Creativity kicked off.
They claimed that the existing manual auditing solutions currently on offer to the market are too siloed and leave marketers exposed to the risks of fraudulent actors in the market. The newly unveiled program, which is powered by the IBM Blockchain Platform and built on top of Mediaocean’s campaign management platform, looks to solve this when it launches in July.
The platform records all media transactions – from issuing of the purchase order, to the execution of media and payment – in a secure, standardized, and comprehensive manner – made possible by the use of blockchain, with IBM claiming it will provide a “sing source of truth for every media buy”.
advertising  blockchain  partnerships  technology  adserving 
26 minutes ago by dancall
Blockchain browser Brave starts opt-in testing of on-device ad targeting
Brave, an ad-blocking web browser with a blockchain-based twist, has started trials of ads that reward viewers for watching them — the next step in its ambitious push towards a consent-based, pro-privacy overhaul of online advertising. Brave’s Basic Attention Token (BAT) is the underlying micropayments mechanism it’s using to fuel the model. The startup was founded in 2015 by former Mozilla CEO Brendan Eich, and had a hugely successful initial coin offering last year.
dd  blockchain 
3 hours ago by motiveunknown
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RT : La recurre al para gestionar el autoconsumo energético en ña con un sistema…
blockchain  Catalu  Generalitat  from twitter_favs
12 hours ago by oriolrius

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