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How Trump Consultants Exploited the Facebook Data of Millions - The New York Times
After the trouble with elections, CA seeks to move into corporate advertising. What protection does someone has? Scary stuff.
analytics  data  politics 
18 hours ago by mkatase
Nice thing that talks to Google Analytics and makes a noise when people arrive or leave from your website
sound  noise  tech  analytics  google 
20 hours ago by dmje
You need 16 times the sample size to estimate an interaction than to estimate a main effect - Statistical Modeling, Causal Inference, and Social Science
Based on some reasonable assumptions regarding main effects and interactions, you need 16 times the sample size to estimate an interaction than to estimate a main effect.

And this implies a major, major problem with the usual plan of designing a study with a focus on the main effect, maybe even preregistering, and then looking to see what shows up in the interactions. Or, even worse, designing a study, not finding the anticipated main effect, and then using the interactions to bail you out. The problem is not just that this sort of analysis is “exploratory”; it’s that these data are a lot noisier than you realize, so what you think of as interesting exploratory findings could be just a bunch of noise.
analytics  mathematics 
yesterday by janpeuker

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