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Apple Posts ‘Sway’ Holiday Ad Featuring AirPods and Apple Music – MacStories
Just ahead of Thanksgiving in the United States, Apple posted their annual holiday ad on YouTube earlier today. The company's holiday commercials have become a tradition in recent years, and they tend to carry a message that goes beyond advertising the specific features of Apple products.
This year's ad, titled Sway, is all about AirPods and Apple Music. The video is set on Tuesday, December 19, and follows a woman who starts dancing and walking down a street as she listen to Sam Smith's Palace on her AirPods. The performance continues after she bumps into a man walking by and the two start dancing together in the snow while sharing AirPods. The ad cuts back to reality and the tagline "move someone this holiday" appears. As with holiday ads in previous years, Apple picked a beautiful song to accompany the video; the incredible choreography nicely complements the idea of sharing a moment with someone through music.
Apple's 2017 holiday commercial follows last year's 'Frankie's Holiday' and 2015's 'Someday at Christmas' featuring Andra Day and Steve Wonder. You can watch the video below.
airpods  music  commercials  christmas 
18 days ago by rgl7194
Trying to understand the hype around Google’s Pixel Buds • BirchTree
Matt Birchler on how Google-focussed outlets represent the new wireless (except for the wire) headphones:
<p>The Pixel buds are said to have better battery life than the competition because of the wired connection between the earbuds, but they have the exact same advertised life as the AirPods (5 hours, and 24 extra hours of charge in the case). He goes on to say the cost of the Pixel Buds is undercutting the competition. The Pixel Buds cost $159, which again is exactly the same as AirPods.

The Verge calls the Pixel Buds “more pragmatic” than AirPods. How, exactly? They cost the same, have the same battery life, seem to have lower build quality, and are not “truly” wireless headphones, but have a special integration into Google’s Translate app. The feature seems cool, but since you still need to unlock your phone, open the Google Translate app, select your languages, and the other person still has to hold a button and talk into your phone, I don’t see how this is a revolution in translation services.

As far as I can tell, Google’s “AI-powered headphones” (The Verge’s words, not mine) are no smarter than any other bluetooth headphones out there, and certainly not smarter than their main competitors, Apple’s AirPods. The Google Assistant and translation features are 100% run on the phone, just like AirPods, and the only difference is the audio is routed to the headphones, not your phone speakers. You know, exactly like you’d expect when having headphones connected to your phone…

…I’m prepared to be wrong about these, and maybe I’ll get a pair next year to try them out, but as of right now there seems to be a lot of buying into Google’s marketing jargon by many publications out there.</p>

I think it's what people call "grading on a curve". AirPods are truly the most Apple-y product in ages: the perfect integration of hardware and barely-visible software (which does plenty of heavy lifting, quietly).
pixelbuds  airpods 
7 weeks ago by charlesarthur
AirPods: Everything you need to know! | iMore
What's new with AirPods? Are they changing, getting new colors, going on sale? Here's the latest news on Apple's AirPods!
September 9, 2017: AirPods getting a slightly new look
Thanks to some digging into the leaked supposed Gold Master (GM) version of iOS 11, developer Steve Troughton-Smith tweeted out some pictures of the second-generation AirPods. For the most part, they're exactly the same, but there is one notable change to the charging case: The LED status light is on the outside.
This change could make it easier for you to quickly assess whether you need to charge up your charging case before heading out, something I personally forget to do all of the time.
september 2017 by rgl7194

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