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Steve Jobs saved Apple and Nike with the same piece of advice — Quartz
During their call, Steve Jobs gave one piece of advice that stuck with Parker:
Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.
— Steve Jobs
“He was absolutely right,” said Parker. “We had to edit.”
Instead of going into another product line for technology, Nike stuck to what they did best while partnering with Apple. The result was Nike+, reportedly one of the most successful Nike campaigns ever.
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