A/B-testing   349

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Banner Ads Considered Harmful (Here) - Gwern.net
9 months of daily A/B-testing of Google AdSense banner ads on gwern.net indicates banner ads decrease total traffic substantially, possibly due to spillover effects.
november 2017 by FradSer
How to Run an A/B Test to Improve Your CRO - BEHAVE
Excerpt from Shane Barker, digital marketing consultant and regular contributor to Salesforce, Yahoo Small Business, and more. Want to increase…
a/b-testing  Google_Analytics 
june 2017 by neil_berry
World's Easiest A/B and Split Testing Software - Visual Website Optimizer.
A/B Testing and Conversion Optimization Platform

Use VWO to tweak, optimize & personalize your website with minimal IT help.
testing  analytics  tools  marketing  A/B-testing 
may 2017 by kOoLiNuS
71 A/B Testing Ideas
Often times the hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common ques…
a/b-testing  Google_Analytics 
march 2017 by neil_berry
5 Steps to Quick-Start A/B Testing | UX Booth
Whether the goal is to improve a landing page or a call-to-action button, A/B testing is the best way to help UX teams and marketers make incremental changes over time. But it's not hard to do! UX Booth Columnist Jennifer Leigh Brown explains how to set up A/B testing in 5 quick steps.
a/b-testing  UX 
february 2017 by neil_berry
Why User Testing Beats A/B Testing All Day Long
A/B testing can only get you so far. User testing shows you exactly how to improve your site and drive up your conversion rates.
a/b-testing  UX 
january 2017 by neil_berry
How Netflix does A/B Testing – uxdesign.cc – User Experience Design
Have you ever wondered why Netflix has such a great streaming experience? Do you want to learn how they completed their homepage plus other…
a/b-testing  UX 
january 2017 by neil_berry

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