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To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors 201708
To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors

Jill Mostellera Amit Poddarb https://doi.org/10.1016/j.intmar.2017.02.003

Highlights • Regulatory focus theory may explain the privacy paradox of social media engagement and privacy protection behaviors. • Trust and privacy concerns distinctly mediate these promotion and prevention behaviors respectively. • Social exchange and marketing relationship theories explain the antecedents tested. • Findings inform a personal information engagement matrix, with regulatory orientation and perceived equity as drivers. Abstract Consumers' personal information often informs retailers' marketing efforts in terms of creating value in the online marketplace. This study examines four factors related to consumers' social media engagement and online privacy protection behaviors. Regulatory focus, social exchange, and marketing relationship theories explain the online consumer personal information share-and-protect model developed. Consumers aged 18–64 years across the United States participated in this survey research. The results suggest that while personal privacy violation experience and perceived secondary control of one's personal information are influential antecedents, privacy concerns and trust in social media websites mediate each of these respectively. The findings suggest that promotion- and prevention-related behaviors regarding personal information align with the orientation of the antecedents, indicating that regulatory focus theory shows promise for examining the privacy paradox. We conclude by developing a matrix that integrates regulatory focus and social exchange theories to guide future research.
#privacy  #academic  #socialmedia 
4 days ago by phil_hendrix
The State of Community Management 2018 - The Community Roundtable
The State of Community Management 2018 Download the State of Community Management 2018 Report The State of Community Management (SOCM) research has evolved with the industry, moving from qualitative to quantitative. Initially, the research focused on the practices and tactics of community management (from 2011-2013) and then evolved into discussing the operational approaches needed to do community management well (from 2014-2017). What community management is and how it is effectively executed have now largely been documented. This year, we are transitioning the research yet again and focusing on the strategic impact communities are having and how they are supporting key business goals. The results are compelling. This year the research led to three key findings:
#socialmedia  #community  #advice  #source  #tl  >rt 
16 days ago by phil_hendrix
Bo Burnham’s Age of Anxiety | The New Yorker
Does anyone use Facebook?”

“That’s for old people,” a boy said.

Brooke added, “It’s the Instagram for, like, twenty-one and up.”
#superuser  #socialmedia 
21 days ago by joyclee
What is a (#) Hashtag?
What is a (#) Hashtag?

Simply put, a hashtag is an easy way for people to categorize, find and join conversations on a particular topic.

The hashtag is used to highlight keywords or topics within a Tweet, and can be placed anywhere within a post.

Thanks to the member-driven online information site Twitter, the lowly "pound" or "number" symbol "#" has been elevated to a new role. The hash mark, or pound symbol, (#) is now known by social media users as a "hashtag" or "hash tag". Posts that have the same keywords prefixed with the # symbol are grouped together in user searches, bringing a level of order to the frenzied chaotic world of Twitter.

Twitter user Chris Messina (@chrismessina) first Tweeted with a hashtag symbol # in August 2007, as a way to define groups on the social media site. The use of the pound symbol to categorize messages and define conversations spread quickly throughout the Twitter community, and is now an integral part of this fast-paced live information network.

According to Twitter, in 2011 over 10 percent of all Tweets now contain one or more hashtags. With an average of 140 million Tweets and half a million new accounts created every day, it is easy to see why users need some way of sorting through all these messages.
#socialmedia  #sharing  #hashtags 
4 weeks ago by phil_hendrix

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