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A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? Sentieo 20180912
A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? September 12, 2018 Denise Martinez In the news, Use cases Nike’s recent sponsorship of Colin Kaepernick and his campaign of kneeling during the national anthem has thrust the Nike brand back into the spotlight. The is not an unfamiliar position for Nike, and one that it has successfully occupied in the past. As a brand that skews young and urban, the calculus is clear: Nike can galvanize support for Kaepernick’s cause and burnish its own brand among these key constituencies, while limiting negative brand impact among older audiences that are less important to its business. In other words, Nike is playing to its key customers.
#socialmedia  #analytics  #casestudy  #marketing  #branding  +Nike 
2 days ago by phil_hendrix
How-To Guide - Content Marketing Institute
HOW-TO GUIDES
GETTING STARTED Content Marketing 101 begins
PLAN Build fundamentals of your planAUDIENCE Understand your core audiences
STORY Tell your brand story
CHANNELS Determine your distribution channels
PROCESS Manage your team and tools
CONVERSATION Create your content and listen
MEASUREMENT Prove the effectiveness of your program
#socialmedia  #contentmarketing  #explainers  #guides  #advice  #resources  #A+ 
5 weeks ago by phil_hendrix
50 of the Best Social Media Tools Selected by Top Marketers 20180806
50 of the Best Social Media Tools Selected by Top Marketers Editor’s note: You may have missed this article when CMI published it in 2016. It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?” That’s what I did. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.
#socialmedia  #tools  #research 
5 weeks ago by phil_hendrix
Eletype, Inc.
Cover Your Ads Eletype is a real-time digital assistant designed for search and social media marketing campaigns. A little CYA helps your team stay on top of what matters most.
#martech  #socialmedia  #emarketing  #ecommerce  #onlineadvertising  #ATL  #startup 
8 weeks ago by phil_hendrix
To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors 201708
To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors

Jill Mostellera Amit Poddarb https://doi.org/10.1016/j.intmar.2017.02.003

Highlights • Regulatory focus theory may explain the privacy paradox of social media engagement and privacy protection behaviors. • Trust and privacy concerns distinctly mediate these promotion and prevention behaviors respectively. • Social exchange and marketing relationship theories explain the antecedents tested. • Findings inform a personal information engagement matrix, with regulatory orientation and perceived equity as drivers. Abstract Consumers' personal information often informs retailers' marketing efforts in terms of creating value in the online marketplace. This study examines four factors related to consumers' social media engagement and online privacy protection behaviors. Regulatory focus, social exchange, and marketing relationship theories explain the online consumer personal information share-and-protect model developed. Consumers aged 18–64 years across the United States participated in this survey research. The results suggest that while personal privacy violation experience and perceived secondary control of one's personal information are influential antecedents, privacy concerns and trust in social media websites mediate each of these respectively. The findings suggest that promotion- and prevention-related behaviors regarding personal information align with the orientation of the antecedents, indicating that regulatory focus theory shows promise for examining the privacy paradox. We conclude by developing a matrix that integrates regulatory focus and social exchange theories to guide future research.
#privacy  #academic  #socialmedia 
9 weeks ago by phil_hendrix

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