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(429) https://twitter.com/i/web/status/963186158321700866
So is there a point in human development where our actions stop being mimicry, and become conscious behavioral choi…
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10 days ago by mattlehrer
Twitter
So is there a point in human development where our actions stop being mimicry, and become conscious behavioral choi…
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10 days ago by saxwell
Google’s big break: How Bill Gross’ GoTo.com inspired the AdWords business model.
Within a year, it was clear to many in Silicon Valley that Google’s algorithm was superior to those of more established search engines like AltaVista and Inktomi, whose software powered HotBot, Yahoo, and several other major Web portals.

The conventional wisdom at the time was that there wasn’t much money in search—the real revenue came from keeping people on your own pages, where they could see your banner ads.

Google had about 50 employees at the time and was starting to catch on with Internet users, but it was bleeding cash

That’s when Page and Brin started to take a closer look at GoTo.com, a rival search engine that was beginning to reap huge revenues with a novel advertising model. GoTo.com had been founded by a serial entrepreneur named Bill Gross in February 1998, seven months before Google.

Rather than build his own search engine from scratch, Gross took Inktomi’s engine and introduced a twist: paid search. Like the way companies bought ads in the Yellow Pages, websites could pay for top placement on the GoTo.com results page for a given keyword.

advertisers would pay only when people actually clicked on their ads

so that more desirable keywords would command higher prices, while less common keywords could be had for as little as a penny per click. As a search engine, GoTo.com had nothing on Google. But as a way of making money on searches, it was ingenious.

“The whole point of Internet advertising, I thought, was accountability,” Gross says. “You could measure it, unlike with print ads. But here was everyone still selling ads the old way: buy a bunch of impressions, cross your fingers, and hope it turns out well.”

Meanwhile, GoTo.com was taking off. It went public in June 1999, and in September 2000 it landed a coveted deal to syndicate its paid search results on AOL.

changed its name to Overture in 2001 and focused exclusively on running its ad network.

Soon after, Page and Brin met with Gross at a TED Conference, and Gross suggested a merger. No thanks, the Googlers told him.

And they did. In 2002 Google launched its own pay-per-click, auction-based search-advertising product, called AdWords Select. It was instant gold, and Google soon dropped the original AdWords altogether.

Did Google steal Overture’s idea? Not really, says Gross. “We didn’t patent the idea. So if we don’t patent it, they can copy it.” Yet Gross is convinced the concept of a cost-per-click, auction-based search-advertising system would have been patentable, in retrospect.
Search  Goto 
10 days ago by thotw
Twitter
woman sitting next to me on the plane is eating wild sardines from a can
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10 days ago by sogrady
Wedding Dj Services in Phoenix
Wedding Dj Services in Phoenix ... ...
Wedding Dj Services in Phoenix
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10 days ago by nonstop
Twitter
note the time of the tweet...this may go deeper than we even know
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10 days ago by andriak
Twitter
Only caught end of on knife crime & stop & search. Complex issue that can only be tackled by…
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10 days ago by body-tech23
Twitter
“He’s shattering the glass in terms of the way portraiture gets made, shattering the glass in terms of first black…
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10 days ago by chetan
Twitter
You too, huh?

This is exactly how it feels, and it takes a lot of effort, on a consistent basis, to fin…
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10 days ago by mznewman
Airbnb income now pays off when you refinance your mortgage
Airbnb, Fannie Mae, and three major financial institutions launch initiative that will allow Airbnb income to be included when applying to refinance a mortgage
10 days ago by joeo10
When It Snows, Chicago Police Ticket Minority Communities More | WBEZ
"Drivers and property owners in just a few South Side neighborhoods get hit with a disproportionate number of winter-related tickets.

That’s the finding of a WBEZ analysis of city data, which also indicates that some of the weather-related ticketing done by cops may run askance of the city’s snow plan and the Chicago Police Department’s directives."

surprise
chicago  racism  policing  crime  brokenwindows 
10 days ago by adegru
Twitter
RT : Hey Bundesligisten!
Die internationalen Plätze sind noch frei (und alle weiteren auch). Mitmachen!…
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10 days ago by toco
Twitter
The gay Olympic skater says he will boycott the White House if invited.

Honestly, who cares?

Trump should start a…
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10 days ago by smillertx281
Twitter
no fan of Sessions, & understand why term prone to misinterp, but Sessions is using a legit term of legal…
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10 days ago by gojomo
Twitter
weirdly comforting to see media twitter come together over an objectively bad tweet
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10 days ago by erikmalinowski
brad esposito on Twitter: "we are all going to die… "
we are all going to die pic.twitter.com/fAUyR2S9hX

— brad esposito (@braddybb) February 12, 2018
IFTTT  Twitter 
10 days ago by abraham
Twitter
In high school, I was reading Who's Afraid of Virginia Woolf? around the same time I was listening to of Montreal's…
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10 days ago by jtth
Twitter
Same - coming up on 4 years in this house.
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10 days ago by genehack
Twitter
And as she gets older, the actions she's inclined to mimic get exponentially more complex.

As she's still quite yo…
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10 days ago by saxwell
Twitter
A-side 2018 💘 mixtape:
1) un-blockchain my heart
2) how CPT is your love?
3) Crazy little t…
healthpolicyvalentines  from twitter_favs
10 days ago by coty
Twitter
Woman with lots of dogs, spaced out shisha pipe smoker, eccentric gong hitter, robotic faceless anonymous group and…
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10 days ago by toddc
Google Autocomplete Suggestions Are Still Racist, Sexist, and Science-Denying
Google autocomplete still has vile suggestions for queries related to gender, race, religion, and Hitler more than a year after removing “are jews evil?” prompt
10 days ago by joeo10
Twitter
What I can tell you about so far is that these pins are cute as hell.
BlackPantherLive  from twitter_favs
10 days ago by lurrel
Twitter
"If we lived in a dystopian world without trust, bitcoin might dominate existing payment methods."

If?

According…
from twitter
10 days ago by HamishMacEwan
Twitter
exciting conclusion time tbh???
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10 days ago by psiten
Twitter
We're all going to die, that's a fact. But the concept of ancestral sin is complete balderdash.
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10 days ago by jcchurch
The Long, Slow Decline of BitTorrent - Plagiarism Today
The decline of torrenting for the best possible reason: easy, cheap, legal alternatives
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10 days ago by jakemcgraw
What Self-Driving Cars Could Learn From Air Traffic Control
An exclusive concept by the Seattle design firm Artefact suggests a way to prevent self-driving cars from making life-or-death decisions.
selfdriving 
10 days ago by vitriolix
Intentional stance - Wikipedia
Here is how it works: first you decide to treat the object whose behavior is to be predicted as a rational agent; then you figure out what beliefs that agent ought to have, given its place in the world and its purpose. Then you figure out what desires it ought to have, on the same considerations, and finally you predict that this rational agent will act to further its goals in the light of its beliefs. A little practical reasoning from the chosen set of beliefs and desires will in most instances yield a decision about what the agent ought to do; that is what you predict the agent will do.
dennett 
10 days ago by libbymiller
Twitter
We have to completely eliminate the language of ‘exchange’ in CSE. Children DO NOT ‘exchange’ rape and abuse for th…
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10 days ago by hecavanagh
Sea level rise is accelerating every year, “like a driver merging onto a highway” — Quartz
Sea level rise is accelerating every year, “like a driver merging onto a highway” http://ift.tt/2EAqKn1 Prospective http://ift.tt/2EzZhSp February 12, 2018 at 11:48PM

A study published today (Feb. 12) used satellite data to confirm the predictions of the best climate computer models: The global average sea level is not rising by a steady increment each year, but is accelerating. Decades from now, the annual rate of ocean level rise is likely to be much more dramatic than in recent years.

The paper, published in the Proceedings of the National Academy of Sciences, used 25 years of satellite data to find that annual sea-level rise is increasing about .08 millimeters each year. Right now, we are experiencing approximately 3 millimeters of sea rise per year. Given the rate of acceleration, we should expect about 10 millimeters of sea-level rise per year by 2100.

Steve Nerem, a professor of aerospace engineering sciences at the University of Colorado-Boulder and lead author on the paper, described the phenomena as akin to a “driver merging onto a highway,” in a press release accompanying the paper. Nerem’s models show the sea rising 26 inches by 2100. That accords with the latest International Panel on Climate Change report, which is based on computer models; the IPCC pegged the rise by 2100 to be to be between 20-28 inches (52-98 centimeters) by 2100.

But, Nerem said, “this is almost certainly a conservative estimate.” That’s because the basis of this estimate does not factor in any huge, model-altering events in the near future—like the collapse of important ice sheets or the acceleration of ice melt at the poles—since that would introduce a large amount of uncertainty into the predictions. But, Nerem says, “given the large changes we are seeing in the ice sheets today,” it’s not likely that the Earth will make it to the end of the century without some ice-related event that further accelerates sea level rise.

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https://qz.com Quartz http://qz.com/feed/ February 12, 2018 at 11:48PM
Prospective 
10 days ago by SergioWerner
The Yorkie’s Dominance: We Analyzed Every Dog Registration in New York
Julia Rothman Consider the poodle: the fluffy stalwart of the Upper East Side, the pooch par excellence of fancy white-glove co-ops. Lately, it’s been roughing…
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10 days ago by toph
Twitter
Good news everyone, I figured out why the page is so bad
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10 days ago by girma
THE NORMAL WELL-TEMPERED MIND | Edge.org
You really don't have to worry about one part of your laptop going rogue and trying out something on its own that the rest of the system doesn't want to do. No, they're all slaves. If they're agents, they're slaves. They are prisoners. They have very clear job descriptions. They get fed every day. They don't have to worry about where the energy's coming from, and they're not ambitious. They just do what they're asked to do and do it brilliantly with only the slightest tint of comprehension. You get all the power of computers out of these mindless little robotic slave prisoners, but that's not the way your brain is organized.

Maybe a lot of the neurons in our brains are not just capable but, if you like, motivated to be more adventurous, more exploratory or risky in the way they comport themselves, in the way they live their lives. They're struggling amongst themselves with each other for influence, just for staying alive, and there's competition going on between individual neurons. As soon as that happens, you have room for cooperation to create alliances, and I suspect that a more free-wheeling, anarchic organization is the secret of our greater capacities of creativity, imagination, thinking outside the box and all that, and the price we pay for it is our susceptibility to obsessions, mental illnesses, delusions and smaller problems.

We may give our fleas to our children, but we're not trying to. It's not a blessing. It's a curse, and I think there are a lot of cultural fleas.

Suppose that we face some horrific, terrible enemy, another Hitler or something really, really bad, and here's two different armies that we could use to defend ourselves. I'll call them the Gold Army and the Silver Army; same numbers, same training, same weaponry. They're all armored and armed as well as we can do. The difference is that the Gold Army has been convinced that God is on their side and this is the cause of righteousness, and it's as simple as that. The Silver Army is entirely composed of economists. They’re all making side insurance bets and calculating the odds of everything.
dennett  philosophy 
10 days ago by libbymiller
Twitter
Gaudi's La Sagrada Familia in Barcelona. Taking away the breath of everyone inside by choiceis via reddit
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10 days ago by wjbr
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