recent bookmarks

Spotify hypes freemium upgrades with its largest ad campaign ever
Spotify hypes freemium upgrades with its largest ad campaign ever https://ift.tt/2IirJuQ Prospective https://ift.tt/2wHRkYL May 15, 2018 at 04:39PM
In recent months, Spotify has proved itself a more than savvy marketer, with initiatives like its Black History Is Happening Now content hub, Cardi B’s Music School, and the David Bowie MTA takeover using culture in unexpected ways to illustrate both the power of music and the brand’s own place in that dynamic.

This week the music streaming service is launching its largest-ever global marketing campaign to hype its upgraded freemium service. According to the company, there are 99 million people who’d rather listen to ads than pay $9.99 a month, and now those people will get more personalization through music recommendations and personalized playlists based on their tastes, more control over playlists, and easier playlist creation. (As long as it’s not R. Kelly or XXXTentacion.)

Set as fake summer blockbuster trailers, the two new ads drop favorite tracks into two unexpected places. In one, an action-flick car chase turns into a Miley Cyrus bonding session, while the other turns Camila Cabello’s “Havana” into a trigger song for one super creepy roommate. Spotify’s global executive creative director Alex Bodman says the idea for the campaign came from the product itself, specifically the heart feature, which allows you to like a certain song, and then, based on that, Spotify can serve up and suggest new music to you.

[Photo: courtesy of Spotify]“We saw that heart, and while it is quite functional for the product, it’s also symbolic of the personal relationship each one of us has with music,” says Bodman. “So we started there, and then decided to explore work from all different angles in a way that felt like the right tone for our brand.”

Spotify’s global head of advertising Brian Benedik says that the newly renovated free version not only improves the experience for users, but also the advertisers looking to get their attention.

“When you think of what brands are looking for in terms of their investment, they want scale, but they also look for strong engagement,” says Benedik. “What we’re looking for in this improved free-tier experience is even more engagement with these users that will allow us to work with brands in some more creative ways.”
https://ift.tt/1cEtZb6 Co.Labs https://ift.tt/2rWU1TQ May 15, 2018 at 04:39PM
Prospective 
10 days ago by SergioWerner
Twitter
"This tragedy is a terrible reminder that solitary confinement is a cruel and ineffective practice with devastating…
from twitter_favs
10 days ago by andriak
Twitter
not surprised considering the peace corps also make you pay for your own abortion if you get pregnant while on serv…
from twitter_favs
10 days ago by lurrel
Twitter
So, remember: Don't bother engaging them, either. If you feel like it, call them poo poo baby dumbheads. Because th…
from twitter_favs
10 days ago by forivall
WAI-ARIA - an introduction to Accessible Rich Internet Applications / Patrick H. Lauke
via @patrick_h_lauke: “slides and simple demos for my upcoming session “Introduction to ARIA” today at #AccessU #AccessU2018”

(via: https://twitter.com/patrick_h_lauke/status/996376700828225536)
patrick_h_lauke  slides  presentations  2018  twitter  accessu  accessu2018 
10 days ago by handcoding
Twitter
"The tendency of a remote employee is to fade, slowly, quietly into the internet. It’s up to you to stay engaged an…
from twitter_favs
10 days ago by ger
Twitter
My goodness, how they've grown!
from twitter_favs
10 days ago by sogrady
Favorite by @maxseddon
Ukraine claims its military dolphins in Crimea refused to take orders from Russians, went on hunger strike, and died https://t.co/4qiAJkPVV2

— max seddon…
from instapaper
10 days ago by mathewi
linux - Run all shell scripts in folder - Stack Overflow
for f in *.sh; do # or wget-*.sh instead of *.sh
bash "$f" -H || break # if needed
done
scripting  bash  linux 
10 days ago by kenbauer
Welcome to Twitter
i put all ex-dudes in my phone as "???" and i got a text from one of them apologizing for his disappearing act and…
from twitter_favs
10 days ago by aditir
Gartner Announces Gartner Peer Insights Customers' Choice Recognition for Six Markets
Gartner Announces Gartner Peer Insights Customers' Choice Recognition for Six Markets Gartner, Inc. announced today the 2018 Gartner Peer Insights Customers' Choice for six markets: Client Management Tools, Cloud Access Security Brokers, CRM Lead Management, Data Management Solutions for Analytics, Operational Database Management Systems, and Security Awareness Computer-Based Training. The Peer Insights Customers' Choice is a recognition of vendors in these six markets by verified end-user professionals, taking into account both the number of end-user reviews and the https://ift.tt/2GgQe5X
MarketAnalysts 
10 days ago by SergioWerner
Gartner Announces Winners of the 2018 Supply Chainnovators Awards
Gartner Announces Winners of the 2018 Supply Chainnovators Awards Gartner, Inc. has announced the winners of the 2018 Supply Chainnovator Awards. The awards, announced at the Gartner Supply Chain Executive Conference taking place here through Thursday, recognize unconventional, innovative and high-impact supply chain initiatives in the healthcare, high-tech manufacturing and consumer/retail sectors. https://ift.tt/2rGl3MU
MarketAnalysts 
10 days ago by SergioWerner
Twitter
Sarrazin faselt auf dem sogenannten „Neuen Hambacher Fest“ von „Deutschblütigen“ und behauptet in den USA gäbe es i…
from twitter_favs
10 days ago by hypo
Twitter
'Transtrender' is made-up bullshit from assholes that want to dictate who and under what circumstances they're will…
from twitter_favs
10 days ago by forivall
Austin Z. Henley - Faculty Interview Questions
I wrote down some of the questions I got asked during faculty interviews:
academia  interview  advice 
10 days ago by raphman
Twitter
RT : The web is getting slower because no matter how much faster we make Chrome, developers abuse use…
from twitter_favs
10 days ago by danbri
Twitter
Erik is waiting for his moment. I'm like, "Go. Go talk to [him/her/whoever]." And he goes, and graduall…
from twitter_favs
10 days ago by lurrel
Twitter
I am the most predictable man
from twitter
10 days ago by jbfink
Twitter
This was fun! Also amazing that much of "big science" nowadays is big infrastructure, big teams and... big data. Gi…
from twitter_favs
10 days ago by mathewi
Twitter
Un abbraccio.

Ho perso mio padre quasi 7 mesi fa e sono ancora scosso. Capisco bene la *natura* della sit…
from twitter_favs
10 days ago by federicotravaini
Twitter
RT : Residents at The Shore, our extra care housing scheme in , have turned their collective talents to film-mak…
Ormesby  from twitter
10 days ago by andygambles
Twitter
I just saw some queer people complaining about straight people calling their bf/gf their “partner” and. Why would y…
from twitter_favs
10 days ago by riking
Twitter
I just saw some queer people complaining about straight people calling their bf/gf their “partner” and. Why would y…
from twitter_favs
10 days ago by enne
Twitter
It wasn’t until 2012, when at had the image in his keynote (WITH A WATERMARK ON IT!!!)…
from twitter
10 days ago by dshaw
Twitter
There should be a POC filter for the All Recipes App. Tired of looking at recipes like “Just salt and pepper?!”
from twitter_favs
10 days ago by KateSherrill
Twitter
The shorter the talk, the more prep I need. I usually want to convey a similar amount of idea.

I only tal…
from twitter_favs
10 days ago by ArtskydJ
Men and Women Often Expect Different Things When They Move In Together
A new study suggests that men are more likely than women to be not "completely committed" to their partners.
article  gender  marriage  culture  theatlantic  cohabitation 
10 days ago by dwight
Twitter
I just uploaded 'What are the Signs and Symptoms of High Stroke Risk? Click HERE to Learn How to Co…' to !…
from twitter
10 days ago by luv2sex.info
Twitter
RT : "All of those babies are dead. All of those people are dead. They're DEAD. And we're talking about racehorses."
from twitter
10 days ago by yeri
Twitter
Last year we made a ruckus to . But ignored the will of the American public & rolled back…
from twitter_favs
10 days ago by mathewi
« earlier      later »

Copy this bookmark:



description:


tags:



Copy this bookmark:



description:


tags: