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<p>Samba TV is one of the bigger companies that track viewer information to make personalized show recommendations. The company said it collected viewing data from 13.5m smart TVs in the United States, and it has raised $40m in venture funding from investors including Time Warner , the cable operator Liberty Global and the billionaire Mark Cuban.

Samba TV has struck deals with roughly a dozen TV brands — including Sony, Sharp, TCL and Philips — to place its software on certain sets. When people set up their TVs, a screen urges them to enable a service called Samba Interactive TV, saying it recommends shows and provides special offers “by cleverly recognizing onscreen content.” But the screen, which contains the enable button, does not detail how much information Samba TV collects to make those recommendations.

Samba TV declined to provide recent statistics, but one of its executives said at the end of 2016 that more than 90% of people opted in.

Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV. Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched.

The big draw for advertisers — which have included Citi and JetBlue in the past, and now Expedia — is that Samba TV can also identify other devices in the home that share the TV’s internet connection.

Samba TV, which says it has adhered to privacy guidelines from the Federal Trade Commission, does not directly sell its data. Instead, advertisers can pay the company to direct ads to other gadgets in a home after their TV commercials play, or one from a rival airs. Advertisers can also add to their websites a tag from Samba TV that allows them to determine if people visit after watching one of their commercials.</p>

"More than 90% of people opted in". Yeah, sure. They clicked "I agree" to make it go away.

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10 days ago by charlesarthur

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I usually go with no case on my iPhone, but I’ve been wanting a wallet case for travel to make the airport easier.…

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10 days ago by Pfcbenjamin

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Pokemon Quest Movesheet
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10 days ago by melvinwang

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Facebook: Here’s How to Remove Posts From Your Timeline in Bulk – Adweek
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10 days ago by jenmyers

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Looted Benin bronzes to be lent back to Nigeria | The Art Newspaper

A group of major cultural institutions in the UK and Europe, including the British Museum, will meet in the Netherlands next year to finalise plans for a permanent display in Nigeria of objects seized from the Benin kingdom in the late 19th century. The museum consortium, known as the Benin Dialogue Group, is seeking a way to end decades of wrangling over the estimated 4,000 bronze and ivory artefacts looted by the British army from what is now southern Nigeria as part of a punitive expedition in 1897. Since the 1960s, Nigeria has repeatedly called for their repatriation.

10 days ago by spectrevision

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@thekitze Is this just fanta sea?

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10 days ago by hoodwink73

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I'm a David Boies away from bingo!

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10 days ago by nvalvo

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