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Scaling in Nigeria with no Middle Class | Derin Adebayo | Stears NG
The African middle class is an almost mythical figure. There are rumours about its size. Mckinsey thinks it was 128 million in 2008 while the African Development Bank says it was 350 million strong in 2011. In reality, the African middle class is an amorphous beast, vulnerable to shocks and prone to shifting in and out of the category as incomes change. A high dependency ratio, lack of social safety nets and poor infrastructure means that the middle class needs to spend more money than elsewhere and therefore have less disposable income. Without a strong middle class, businesses have struggled to scale. The poor have limited purchasing power, and the rich are a minority, leaving the middle class as the surest path to reaching a large market. Developed economies tend to be built on a strong middle class that drives consumption.

1) Target Non-consumption

2) Painkillers vs. Vitamins
..But this does not mean that entrepreneurs have to down their tools and go home because they have no hopes of scaling. Instead, it means that we need a more nuanced understanding of how to scale in a market without a strong middle class. We present two ways of thinking about how to build products that scalen a Facebook white paper, a user described his daily choice between buying credit and taking the bus to work. If he buys data, he walks to the office. If he doesn’t buy data, then he can afford to take the bus. The African middle class and poor need to make hard choices when considering what to purchase, so are more desperate for high value-adding products. In a rich country, you can carve out a market niche by making a slightly better version of the available product. But when new products have to compete for share-of-wallet with essentials like transportation, these products have to make user's lives materially better to stand a chance. There is a product development saying that is especially important in a low consumption environment: make painkillers and not vitamins. Vitamins are “wants”, they are nice to have, but you can do without them. Painkillers are needs, things that scratch a real itch. In Nigeria, only 2.5% of Nigerian households have an air conditioner. That’s a vitamin. Meanwhile, people spend 56% of their income on food. That’s a painkiller. Now we see why Indomie can build a $1 billion business in Nigeria.
Nigeria  Economics 
10 days ago by AfroMaestro
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Twitter willfully fails to stop this from being a regular occurrence. It astounds me how little they care about th…
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10 days ago by girma
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I’m just spitballing here, but how about paying a modest tax that would help seattle serve the homeless people amaz…
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10 days ago by paulbalcerak
Logicool BRIO Webcam with 4K Ultra HD video & RightLight 3 with HDR
カメラは これ、マイクは これが最高峰。法人向け。別世界。
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10 days ago by finap
Untitled (https://sound-solution.yamaha.com/products/uc/yvc-1000)
カメラは これ、マイクは これが最高峰。法人向け。別世界。
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10 days ago by finap
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RT hurricanelabs "da_667 "
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10 days ago by billford
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RT : the fabric of our shared reality disintegrates further every day
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10 days ago by benny
Banned at Head-fi – Totally Dubbed | Totally Dubbed
Banned at Head-fi – Totally Dubbed | Totally Dubbed via Instapaper http://totallydubbed.net/being-banned-at-head-fi/ at June 13, 2018 at 11:33PM . 1 Flares 1 Flares × Head-fi, a place where audio enthusiasts get to talk with each other and compare what our ears hear (or as a matter of fact don’t hear) I…
Instapaper 
10 days ago by zuyang
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A thread for anyone who doesn't think this is a fascist regime.
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10 days ago by gnat
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Atom’s Git mode is harder to discover than VS Code’s one. You toggle it by clicking on this icon in the bottom stat…
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10 days ago by codepo8
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They can’t troll me; I’m happy doing nothing by myself for zero dollars.
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10 days ago by rileybearlk
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Our alliance remains the linchpin of regional stability & security
Seoul  ROK  from twitter_favs
10 days ago by mikekellogg
Why Justin Trudeau Is Able to Stand Up to Donald Trump
Justin Trudeau’s recent rebuke of Donald Trump at the G-7 summit made it plain that he and his country were not about to be threatened. Photograph by Evan Vucci…
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10 days ago by johnrclark
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They asked me which sword I wanted so I told them “both.”
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10 days ago by kiodane
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AquaChalcedony #Ring #Aqua #925SterlingSilver #Gemstone #TopJewelry #MostItem #MotherGift #GiftForNewYearsDay #Opi #Riyoin #Ring #AquaChalzedon #925erSterlingSilber #Wasser #Anneau #AquaCalcédoine #ArgentSterling925 #Aqua #Anillo #CalcedoniaAcuática #Pla… https://t.co/3yLL9OjPy3 pic.twitter.com/odXBI2v7Vy

— Riyogems (@Riyogems) June 14, 2018
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10 days ago by riyogems
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RT : “When you answer name-calling with name-calling and tantrums with tantrums, you’re not resisting him. You’re mirror…
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10 days ago by benny
What Could Michael Cohen Tell Robert Mueller?
As the possible indictment of Michael Cohen, President Trump’s former lawyer and fixer, draws near, there are several topics that the special counsel would…
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10 days ago by johnrclark
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RT : I pet Charlie. He is a 9 1/2 year old miniature goldendoodle. He is a mellow dog who leans into people to show he l…
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10 days ago by mathewi
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Lol at all the dudes mansplaining that this is mostly turned into heat

I'm sure she had no idea
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10 days ago by freeed
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Pfft, ain't no dealers 'round my neighborhood takin' no fuckin' Bitcoin!

They're not taking a fiat currency that d…
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10 days ago by not_napoleon
NetLogo 6.0.3 User Manual: 3D
NetLogo 3D's world has width, height and depth. Patches are cubes. In addition to pxcor and pycor, patches have pzcor.
Turtles have three Cartesian coordinates, instead of two, to describe position. In addition to xcor and ycor, turtles have zcor.
A turtle's orientation is defined by three turtle variables, heading, pitch and roll.
netlogo  threejs 
10 days ago by backspaces
Five Grain Salad from Emeril Lagasse | Kitchn
directions for amaranth, millet, wild rice, quinoa
grains  salad.dressing 
10 days ago by susing
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Because sooner or later you will be next. I don’t say this to threaten but to be quite serious, you’re down and ide…
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10 days ago by rileybearlk
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And I fully agree with here, which is a signal if there ever was one to get out of here and go to bed
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10 days ago by andriak
A Mother Says Immigration Officials Took Away Her Daughter While She Was Breastfeeding In A Detention Center
Favorite tweet:

A Mother says immigration agents took away her daughter while she was breastfeeding at a detention facility in Texas, per @TXCivilRights, and that she hasn't seen her baby in about two weeks. https://t.co/aRgur5pDSi

— Brianna Sacks (@bri_sacks) June 14, 2018
IFTTT  Twitter 
10 days ago by chetan
Twitter
Thanks heaps, sorry I missed this tweet first time around. Looks…
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10 days ago by richirvine
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RT : Isn’t this also a natural consequence of the fact that millennials are now 35
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10 days ago by toph
where we went - speedboat - Check Please! (Webcomic) [Archive of Our Own]
Once in the car, Kent does three things: he googles "valium+vodka"; he shakes Jack awake; and he takes a napkin and wipes the tears away from Jack's face.

or: Parse was the one who found Jack during his overdose.

or: In Defense of Kent Parson.
checkplease  kentparson 
10 days ago by themadstork
OPPO新旗艦スマホは芸術的な仕上がり? 6月19日、ルーブル美術館でFind X発表を告知 - Engadget 日本版
OPPO新旗艦スマホは芸術的な仕上がり? 6月19日、ルーブル美術館でFind X発表を告知
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10 days ago by kumiab
Magnetic 3-D-printed structures crawl, roll, jump, and play catch | MIT News
The researchers fabricated each structure from a new type of 3-D-printable ink that they infused with tiny magnetic particles. They fitted an electromagnet around the nozzle of a 3-D printer, which caused the magnetic particles to swing into a single orientation as the ink was fed through the nozzle. By controlling the magnetic orientation of individual sections in the structure, the researchers can produce structures and devices that can almost instantaneously shift into intricate formations, and even move about, as the various sections respond to an external magnetic field.
10 days ago by spectrevision
Vaincre le cancer par l'immunothérapie - Santé
Vaincre le cancer par l'immunothérapie https://ift.tt/2JIdsnL

Vaincre le cancer par l'immunothérapie  L'Usine NouvelleFull coverage
Innovation 
10 days ago by SergioWerner
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「コードギアス」ゼロの仮面がリアルなサイズ感で立体化、内部もこだわり再現
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10 days ago by kumiab
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