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The Web’s Recommendation Engines Are Broken. Can We Fix Them? | WIRED
a recent disinformation research project led me to a Pinterest board of anti-Islamic memes, one night of clicking through those pins—created by fake personas affiliated with the Internet Research Agency—turned my feed upside down. My babies-and-recipes experience morphed into a strange mish-mash of videos of Dinesh D’Souza, a controversial right-wing commentator, and Russian-language craft projects.
pinterest  fake-news 
10 days ago by jomc
Technology has upended the world’s advertising giants - Mad men adrift
March 31st, 2018 | The Economist |

The world’s advertising giants are struggling to adapt to a landscape suddenly dominated by the duopoly of Google and Facebook. Some of their biggest clients, such as Procter & Gamble (P&G) and Unilever, are also being disrupted, in their case by smaller online brands and by Amazon. They are cutting spending on advertising services, and also building more capabilities in-house. Consultancies with digital expertise such as Deloitte and Accenture are competing with agencies, arguing that they know how to connect with consumers better, and more cheaply, using data, machine learning and app design.......This month Marc Pritchard, chief brand officer of P&G, criticised their (i.e. the ad giants) model as a “Mad Men” operation that is “archaic” and overly complex in an era when campaigns and ads need to be designed and refined quickly across lots of platforms.

Technological forces are buffeting this model.

(1) The first big challenge is disintermediation. Despite the growing backlash against the tech giants, Google and Facebook make it easy for firms big and small to advertise on their platforms and across the internet via their powerful ad networks.
(2) The second headache is the rise of ad-free content for consumers, especially on Netflix, and the corresponding disruption of ad-supported television, which has declining viewership globally.
(3) Third, Amazon’s e-commerce might, and the growing clout of internet-era direct-to-consumer upstarts, have weakened the distribution muscle and pricing power of the advertising giants’ biggest clients.....cost discipline among clients is driven partly by the influence of thrifty private-equity investors like 3G, the Brazilian owner of AB InBev, the world’s largest brewer......Sir Martin argues that the budgetary pressures that have forced his clients to cut back on advertising are a cyclical problem, not like the structural challenges posed by technological disruption.

In private, however, a senior executive at a rival ad-holding firm rejects much of this optimism. Technological disruption and disintermediation, he says, will only deepen. The efficiency of targeted digital ads means companies can spend less for the same outcome in branding. ....The advertising firms are responding by hiring away talent, acquiring businesses (in 2015 Publicis bought Sapient, a digital consultancy, for $3.7bn) and gradually changing how they make money. Their plans mostly boil down to two things: investing in digital services and consolidating their collections of businesses so that they can provide a range of services to one client more cheaply under one account.
advertising  economics  marketing  advertising_agencies  Martin_Sorrell  digital_strategies  WPP  Google  Facebook  Amazon  competitive_landscape  P&G  Unilever  disruption  Deloitte  Accenture  Publicis  Omnicom  via:sparkey  ad-tech  programmatic 
10 days ago by jerryking
Twitter
RT : The graph shows significant increases in left handedness over the past 100 years. Because people are no longer puni…
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10 days ago by gfmorris
MF016: Existence | Mt. Fuji Tapes
Oxela - "Existence" c20

Spacey beat cassette by Oxela, dubbed on BASF chrome+ high-bias t…
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10 days ago by caseygollan
Twitter
Oxela - "Existence" c20

Spacey beat cassette by Oxela, dubbed on BASF chrome+ high-bias t…
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10 days ago by caseygollan
Twitter
If you like kickass, intelligent & supremely FUN shows (with some of the BEST characters on TV) then you should cat…
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10 days ago by kbachelder
Twitter
RT : We're giving away 20 tickets to see the movie in Los Angeles! Add your name to the list for a chance…
Disobedience  from twitter
10 days ago by zvi
Twitter
In general I'm excited about the increasingly fuzzy lines between DL and PPLs and see them as having more in common…
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10 days ago by avi
What Makes a Greeting Card Black? - The New York Times
RT : I wrote about Hallmark's greeting cards for black people:
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10 days ago by zvi
Twitter
Sarah Huckabee Sanders is upset that the media is propping someone up, giving them endless airtime and covering his…
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10 days ago by andriak
Twitter
Sarah Huckabee Sanders is upset that the media is propping someone up, giving them endless airtime and covering his…
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10 days ago by cranston
CumulusClips | Free Video CMS, Video Sharing Script, Video Sharing Software, YouTube Clone
CumulusClips is a video sharing script that allows you to start your own video website. It's free and easy to use. You can build a YouTube clone where users can upload videos, rate videos, comment on videos, and much more.
opensource  video  server  responsive 
10 days ago by mandarine
Twitter
I don’t like trying to bring facts and evidence to bear on the peeliever question.

To me, this is…
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10 days ago by colintj
Twitter
Our hearts go out to the families and friends of the Humboldt Broncos. To aid in providing mental health assistance…
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10 days ago by seydoggy
Twitter
United Church to build 414 affordable units
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10 days ago by rtanglao
Jewish Labour Movement worked with Israeli embassy spy | The Electronic Intifada
I just starred Jewish Labour Movement worked with Israeli embassy spy on Inoreader http://bit.ly/2JGAJal
politics 
10 days ago by SEverson
Opinion | Goodbye to the House My Grandmother Built - The New York Times
Packing up Esmat’s villa in Cairo, my lifelong home, has left me with no clear place in the city, or the future of the country.
IFTTT  NYT 
10 days ago by drewcaldwell
Opinion | Differing Views of Paul Ryan’s Departure - The New York Times
One reader calls it “a great loss,” while another cites how the speaker has backed measures that have hurt many families.
IFTTT  NYT 
10 days ago by drewcaldwell
Twitter
We're past 25000 new and upgrading Members! (Pause to celebrate!) Wait, don't pause to celebrate! We're…
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10 days ago by spicycode
Twitter
Improving the patient experience would undoubtedly improve physician too. Here's to the next iteration…
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10 days ago by fedira
Twitter
Congratulations to the FIMS Grad Library and all the students involved in launching ELIP earlier today!
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10 days ago by jbfink
www.bizjournals.com
via Charlotte Business News - Local Charlotte News | Charlotte Business Journal http://bit.ly/2tyMKKW
NEWS 
10 days ago by aebraddy
www.bizjournals.com
via Charlotte Business News - Local Charlotte News | Charlotte Business Journal http://bit.ly/2tyMKKW
NEWS 
10 days ago by aebraddy
www.bizjournals.com
via Charlotte Business News - Local Charlotte News | Charlotte Business Journal http://bit.ly/2tyMKKW
NEWS 
10 days ago by aebraddy
Twitter
That’s a wrap for 2018. Thanks for joining us. See you next year!
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10 days ago by TracyWMeyer
Amazon’s fart app is the best reason to buy an Echo Button
Is Amazon’s creation of a fart app a true indication of creativity bankruptcy?
ss  gadget 
10 days ago by seaugust
Twitter
Hey - the NVA took software and manuals, but I still have about 10 Bs/Masters and monitors in various…
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10 days ago by mildlydiverting
Twitter
🗣 Nick Sutterer is the creator of . Nick knows a lot about Open-Source and architecting soft…
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10 days ago by ngpestelos
Trailblazer: The Advanced Business Logic Framework
🗣 Nick Sutterer is the creator of . Nick knows a lot about Open-Source and architecting soft…
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10 days ago by ngpestelos
Twitter
I'm looking for my next great team. If you're looking for an experienced technical leader (especially if you're usi…
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10 days ago by spicycode
Twitter
Makes it Easy to Follow People by Scanning ‘Nametags’ by
Instagram  from twitter
10 days ago by sodermanmarketing
Twitter
This transphobe just said it was homophobic to have pronouns .
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10 days ago by forivall
Twitter
what an astonishingly dismal view of femininity
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10 days ago by forivall
Twitter
FYI - If you're getting a large piece of sirloin, cut it into long strips before freezing. It's just easier to minc…
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10 days ago by roens
Twitter
The weekend has arrived! Have any plans for ? Are you finishing up Prishe's event, or just getting sta…
DissidiaFFOO  from twitter_favs
10 days ago by richardy
Twitter
"I don't know" was the first three words of my response to you, so you don't really need to guess. You do…
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10 days ago by ndfine
Twitter
RT : White House must not have gotten the memo. Says VP Mike Pence will meet tomorrow with President Kuczynski, wh…
Peru  from twitter
10 days ago by jrosenau
Twitter
A big thank you to Wimpy for deciding to remove plastic straws from its outlets in South Africa!

They serve 36 mi…
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10 days ago by gamechangers
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